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A decline in Organic search rankings – How to overcome in an effective way



Organic search rankings

One of the horrifying dreams of a digital marketer is a sudden drop in their website ranking. This occurs sometimes with Google, the page rank drop down due to missing some particular keyword. Finding the reason for the drop could be a quite challenging task. Amidst a lot of possibilities for such a fall, digital marketers must keep their headstrong and clear to analyze the issue and work on it.

The cycle of running a website

The websites will get some rank and suddenly fall; again gets recovered, this cycle goes on. This keeps going no matter how much hard work you put. Although this is a normal thing, a continuous down path of the website rank is obviously not right. You have to recover the rank back. So here are some possibilities,

Check whether penalized by Google

There are certain guidelines for Google to rank the page. All those websites that do not follow this guideline or violate the certain rule will be penalized by Google. So always takes that extra care, to review and audit your site for compliance. Finding out whether you are suffering from the penalty isn’t a tough task. Open your Google Webmaster Tools account and see whether Google has sent you any notification regarding the penalty. If not, a wide number of Google penalty checker tools are available online; you can use one among them.

Whatever prompts arise like duplicate content, unnatural links, etc try resolving it. Remove the duplicate content, irrelevant keywords or other similar problems. Once you have completed the cleaning process sends a reconsideration request to Google. Now your SERP may be back into position.

May an issue with important backlink

There are also possibilities that the rankings dropped since you lost the backlinks from the quality websites. Consider the following,

  • The website that comprised the backlink could have gone offline
  • There might be some issues faced by Google in connecting to host
  • The page that had the link might have been removed, replaced or updated at some point of time.

In order to find an ideal solution for these problems, you must contact the webmasters and request links to be replaced. After resolving that issue, make sure this does not take place in the near future by using a variety of tools available especially for tracking the backlinks.

Time to seek for a better host

There are scenarios when everything works perfectly as superior contents, rich text, media usage, and also follow the best SEO services company practices but still, it suffers a drop in the ranking. A major reason behind this is the web page took a long time to load. So, it is time to say Goodbye to your host company.

No user will desire to wait long periods for a particular website to complete loading. Won’t they? Statistics reveal that a user does not wait more than 10 seconds over a page to load; instead, they switch over to the new site. As a reminder, Google has already announced that the website speed direct impacts over the Search Engine rankings.

In order to verify whether this is the exact reason for rankings go down then conduct a speed test to verify it. If the test confirms the doubt then the next step to be taken is much precise. Sometimes, even though your host is a fine one, the plan that you have chosen might cause this problem. Hence try a new plan and if still, the problem persists then it is time to switch over to a new host.

Sometimes it might have been your fault of forgetting to install certain redirects. Also, there is a possibility, that Google has re-evaluated the relevance of the page or keyword after the change you have made. The best idea to play safer while redesigning is to always have a 301 redirect plan in place which you can optimize to send your visitors to send to new pages.

Did you redesign your website?

Never underestimate the potential of small changes. Sometimes the smaller changes that you have, made to the website might also have created such a big impact. Suppose, if you have redesigned the website before experiencing such a drop; then the launch has created this impact.

Was that your competitor’s turn?

Search Engines are always competitive grounds. Hence there are chances that your competitor might have outranked you. This doesn’t mean that you have failed; it is all a part of learning. Always when you take up a task successfully there are two possibilities as, either you can improve in the grade terms or you can maintain the previous standings. Believe strongly in the work you do and leave the rest to Google. If you are always keen over your oppositions result then one day or another you may miss concentrating on yours.

Getting outranked is a casual thing in the marketing world; also, remember that one day your competitor may also fall one day. But this doesn’t mean you must never look out your competitors work. Examine and analyze how they are making it. Find the area where you lack behind and improvise it. Optimize your efforts every day to stay ahead in the race.

The mystery of Google flux

Although you put in every bit of you, in the end, it is all in the hands of Google. The Algorithm that Google tampers decides the ranking in the end. There might be sudden changes occurring with the algorithm that may be the reason for the drop, which is also known as the ‘Google flux’. Keep an eye over the keywords and work on your own strategies to fly colorful.  

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Digital Marketing

Effective Email Marketing trends to look for in 2019



Effective Email Marketing trends to look for in 2019

Generally, email marketing strategy is an important component for any of the marketer’s strategy especially for the maintenance of communication with the users and transforming its prospects too. A recent report exclaims that about eighty-eight percent of marketers use marketing focused software. It is one of the basics forms for bonding relationships with the targeted audience.

A deeper analysis of Email marketing in 2018

The trends whatever took place in the year 2018 created many meaningful emails that deliver a value message to the audiences. Particularly the internet marketing company provides more understanding to enhance the engagement and also develop a stronger relationship.

A better transparency        

The major key trend seen in the field of email marketing had greater transparency for both the personal data and sensitive data can be kept confidential. In most of the places, the trustworthiness is a major factor and the protection of the data will be continued to develop in the upcoming days.

Interactive Emails

A recent report exclaims that the interactive emails have gained more popularity in the year 2018 and it attracted the audience’s attention too. At the same time, it has also reduced the chance the email will be deleted. The email strategies include more responsive images, surveys and social media links etc.

Implementation of Mobile First strategy

In the year 2018, there is a great change in the field of email marketing and also to rank the mobile first strategy. Nowadays, more and more consumers check for the emails in the initial stage with the aid of the built-in mailbox from the concerned Smartphone. Marketing of the emails is an accessible one from the Smartphone. There are several factors should be considered such as the slower loading times, unformatted pictures and the text which runs off the screen.

Email copy conversation

The responsive emails are the most important one and also most of the business prefer for the complex one. They sue the plain text as they are the easier one to format everything. The simplicity can be seen in the email copy and there are many queries, formal language to create a conversation.

Email Marketing trends for upcoming days   

Now, you have an overall idea about the prominent patterns for email marketing and there is a list of trends available for the year 2019.

Emails with a flexible design

Every one of us knows that the flashy designs are more engaging one to the customers. The latest trends for the year 2019 are an interactive component, especially for marketers. A recent report exclaims that updated technology has been absorbed in the field of email marketing. Here, most of the sophisticated designs are more or less integrated with the sales driven emails from the organizations and it can give an alarming signal to the audiences too.

Enhanced Segmentation

For the terms of marketing, Return on Investment on the concerned email marketing efforts is important to determine the effectiveness of the email campaigns. Day by day the marketers are enhanced with the testing of different emails which are listed in the year 2018, and it continues to grow in the upcoming days too.

Partitioning facto helps marketers for customized messaging. The more specific to the target audiences are likely to react to the call to action. Here, one can gain knowledge of how marketers can enhance the campaign for several prospects. For the first sign up, a welcome email is received and it provides a better description of the brand and offerings too. Finally, one can set up the auto-targeting protocols that do not lead to any of the purchases and also let them know the concerned act with the aid of the discount codes.

Ways of humanizing content

The real fact is that the conversational message was a trend long back and it has also created a compelling story for the emails and it is a must one. The storytelling attracts the reader’s attention and it can also help to enhance the rapport so that more information can be known about the brand.

For constructing a better relationship based on the trust factor, it will be flexible one automatically influence the behavior. More and more engaging with the content automatically humanizes the brand and it is comfortable too.

Development of Mobile Devices

Most of the people use the Smartphone for many purposes. For using social media sites, online shopping and it can access sensitive data such as the bank accounts. From the point of marketers, mobile responsiveness is most important to avoid the situation of being moved to the trash.

While developing the emails especially for the Smartphone, it is mandatory to use the mobile responsive templates. Keep in the mind for the sizing of pictures and break up the partition of the text in a manner that it fits the smaller screens.  At the same time also be aware of the CTA link which is too small. There is no need to zoom in the screen in order to operate the website.

Role of Artificial Intelligence

Nowadays, artificial intelligence is a booming technology and the Adobe is a most needed one to craft the overall effective emails. A recent report exclaims that analytics helps marketers to deliver the right ones before realizing the data. Just by using the historical data, one can automate the overall process and also cater to the messages accordingly.

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Digital Marketing

Environmental Signage Brings Art Into Life



environmental signs

Environmental signage is based on themes and stories. It is not uncommon to see a corporate business story depicted in visuals with images, illustrations, and text. We can find these in the shopping centers, malls and other commercial establishments that wish to gain more loyalty.

This signage in a way converts the otherwise ordinary spaces into an artsy spot where people can relax and benefit from their time shopping. Going to the malls is a lot more relaxing these days as compared to what it used to be in the past. The retailers and other business owners are putting in more of an effort to gain recognition from the market by stepping up their branding efforts. Every image has the power to raise some sort of feeling, and images with motion have more power to invoke emotions.

Wayfinding signage is a part of environmental signage systems as it is essential to any environment. Everyone needs directions in an unfamiliar place so they can get around with a certain level of mental comfort. This helps them make fast and informed decisions. These days, all environments want to make sure that no one is ever lost and the management company ensures the place has a low crime incidence. Shopping malls and arcades are outfitted with security cameras to monitor the movement of those that pass through. This helps everyone get some peace of mind while on the go. The artsy graphics used in the environment also help visitors in general maintain a positive frame of mind. People are able to find directions, visual cues, symbols, and maps to remain safe and secure.

The best benefit of having wayfinding signage is that it helps everyone save time. When you have several errands to run and walk into a multi-story building, it can take a lot of time looking for your destination. With quick, understandable directions and maps near the entrance, anyone navigating the area for the very first time can make the trip quickly. Many buildings have kiosks that are WiFi enabled. You can check for the nearby restaurants, hotels, stores and so forth in a matter of seconds. Making an outdoor trip in a well-developed area is a lot easier and safe as compared to one that has no visual communication for guidance. Shoppers in such localities have little trust in people and stores.

For any store to make more sales it is vital to build a relationship of trust within its immediate environment. No matter how friendly your counter staff, you will still need to help shoppers with wayfinding. Attracting and retaining customer attention is important in any retail establishment; therefore, one has to pay special attention to making the stores look visually appealing to buyers. If customers find what they are looking for quickly they will be done with their shopping sooner. This will help them shop with confidence and they are sure to return back to make more purchases. Loyalties are built when consumers feel close to your brand. Offering discounts and specials are also another way of retaining your brand name in the consumer’s mind. Wherever the consumers find more savings they are bound to shop there more often.

If you use exterior signage your store will be easy to find. This signage will also add to your curb appeal. The passerby will remember the store name and what it sells. It will help you grow your customer base. When you make changes to your facade the neighbors talk about it and appreciate the changes. This also helps you get more popular through word of mouth. Before someone enters the store they expect to have either a positive or a negative experience. When the store is shabby and has no wayfinding system the customer will take in a negative impact. On the other hand, when the store is in tiptop shape and has good environmental signage system they will have a positive experience.

Your first impression is important and an impressive one will help expand the clientele. Customers look at signage as an indicator of eminence. They look for clues to service standards and quality. Good signage connects better and makes for a lasting impression. In the market, the competition is tough and there are ways to keep ahead of rivals. The better quality of service that you provide will boost customer trust. Offering better customer services, good discounts, and specials, a well-managed environmental signage system will help you compete with rivals well.

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Digital Marketing

The Value of Robots.txt: What is it and how does it help my SEO?




Robots.txt is a text file you put on your site to inform search robots which pages you would like them not to visit. Robots.txt is by no means mandatory for search engines however usually search engines obey what they are asked not to do.

If webmasters may tell the search engine spiders to skip pages that they do not believe significant enough to be crawled, then they have a better opportunity to have their most costly pages featured in the search engine results pages. The robots.txt file is an easy method of fundamentally easing the procedure for the spiders to return the most relevant search results.

The location of robots.txt is very vital. It must be in the main directory because otherwise user agents (search engines) will not be capable to search it – they do not search the whole site for a file named robots.txt. Instead, they search first in the main directory (like as well as if they don’t find it there, they basically assume that this site does not have a robots.txt file as well as therefore they index everything they find along the way. So, if you don’t put robots.txt in the right place, do not be astonished that search engines index your whole site.

Why do you need robots.txt?

Robots.txt files control crawler to particular areas of your site. While this can be very dangerous if you accidentally disallow Googlebot from crawling your entire site, there are some situations in which a robots.txt file may be very handy.

Some common utilize cases include:

  • Preventing duplicate content from appearing in SERPs (note that meta robots is often a superior choice for this)
  • Keeping entire sections of a website private (for instance, your engineering team’s staging site)
  • Staying internal search results pages from showing up on a public SERP
  • Specifying the location of sitemap.
  • Preventing search engines from indexing sure files on your website (images, PDFs, etc.)
  • Specifying a crawl delay in order to stop your servers from being overloaded while crawlers load several pieces of content at once
  • If there are no areas on your site to which you want to control user-agent access, you might not require a robots.txt file at all.

How does it work?

Before a search engine crawls your site, it will look at your robots.txt file as instructions on where they are allowed to crawl (visit) and index (save) on the search engine results.

Robots.txt files are useful:

  • If you want search engines to ignore any duplicate pages on your website
  • If you don’t want search engines to index your internal search results pages
  • If you don’t want search engines to index certain areas of your website or a whole website
  • If you don’t want search engines to index certain files on your website (images, PDFs, etc.)

If you wish to tell search engines where your sitemap is located

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