Instagram is a free social media application for sharing photos and videos. Since its launch in 2010, Instagram has become a popular way to connect with celebrities, brands, friends, and family.
Instagram allows users to create or upload photos and short videos via a mobile app. Users can add text and caption to images to make their posts more attractive.
People can also add a hashtag and location tag to their photos and videos to find their posts within the app.
Many businesses use Instagram analytics to track metrics and evaluate their potential for posts. You can also use Instagram analytics to gain useful insights and increase your marketing strategy.

In this article, we’ll discuss the top 12 Instagram analytics tools for marketers in 2021. You can use these tools to promote your brands.
How to Get Instagram Analytics:
If you want to track your Instagram followers metrics, you can use these two ways:
- Instagram analytics tools
- Instagram business profile
If you already created an Instagram business profile, you can easily see your analytics through the “insights” tap on Instagram. Also, you can use an analytics tool to track your performance.
You can access your Instagram analytics by following these three steps:
- Go to your Instagram profile.
- Hit the vertical line at the top right corner.
- Click the insights tap.
Instagram Insights provides data of your content followers’ demographics and engagement. It also allows you to see which post, videos, and stories your followers have engaged with the most. It can be helpful for you to create future content for your business.
1.Squarelovin:
Squarelovin is a free Instagram analytics tool that shows your post and profiles monthly growth analytics. Additionally, the app gives insights into your audience interests and presence.
You can find out the best hashtags and filters used in your Instagram post and also be able to see which content is more reaching to your followers.
2.Pixlee:
Pixlee is also another free Instagram analytics tool that helps you monitor your best-performing posts. It also has an excellent reporting feature that shows your performer report every week. You can use this data to find social media influencers and marketers posting about their business.
It also offers you hashtag tracking and stats, and it provides an option to identify your most engaging posts. Pixlee provides a great way to track your Instagram followers’ growth.
3.Later:
Later is another Instagram analytics tool. It will improve your business by Instagram marketing strategy. Its distinctive feature is a link in-bio that allows you to link your specific URL, such as product tags, in your Instagram posts.
By linking with link in-bio, you can track page views, website clicks, click-through rate from your Instagram profile and see how many sales a particular post has generated. Later offers free plans for every person, and its paid packages will give access to Instagram analytics like Instagram story insights.
4.Minter.io:
Another Instagram tool is Minter.io, and it provides insights into your Instagram posts.
Minter creates PDF reports that help you to insights on metrics such as your post, followers, and profile engagement rate and show the most famous photo filters.
Also, you can get a great option to transfer your data in an attractive format. Minter is an excellent way to identify influencers who are related to your business. Through minter, you can determine when your content gets more comments and likes and which hashtag gets a higher engagement level.
5.Smart metrics:
Smart metrics show more than 30 Instagram metrics on an hour basis, and it covers the metric about your post, stories, reels, and your Instagram profile. When it comes to Instagram reels analytics, you can easily track your total number of reach, impressions, comments, and likes. With this, if your reels videos get more engagement, then your Instagram reels get automatic views organically. By using smart metrics, you can monitor the replies you get on your reels.
You can use this tool to track interaction with your followers and see the hashtag’s engagement. You can also download smart metrics reports as a CSV or PDF document and share them through email with a link.
6.Hootsuite:
Hootsuite packages start from $19 per month, and it allows you to review your Instagram metrics completely. You can get an option to create unlimited reports to compare and analyze your overall performance.
Also, this tool allows you to share reports with different members straight from the Hootsuite dashboard.
7.Iconosquare:
This tool provides insights to optimize your overall social media strategy, and it is a unique tool for brands and marketers who have many accounts on social media. A few features of it include engagement metrics of hashtags and Instagram stories analytics.
This tool helps you to know the age, gender, and language of your followers. Its price begins at $29 per month.
8.Union Metrics:
You can use union metrics to analyze your post engagement, discover fans and help to identify your top content. Use this tool to track which hashtag you can use to get more attention and see which post is most liked by your audience.
It will also tell you the perfect time your followers are most active. However you want to access this platform, you need to get paid. The union metrics packages start from$49 per month.
9.Sprout Social:
Sprout Social allows you to track and assess and improve your Instagram marketing performance. You can use this tool to track hashtag trends, post-performance, competitor, and engagement data. Sprout social has an editing library, which helps you to make your content more attractive.
Sprouts offer Instagram story analytics to track your replies, story via click, and essential KPIs.
10.Analisa:
It is an influencer marketing platform that focuses on Instagram analytics. Analisa provides all your data related to Instagram activity and helps you understand what the number means exactly. Analisa is a free service that provides you with raw data. However, if you want in-depth analytics, you need to buy a premium plan.
You can use two kinds of reports with Analisa, such as @account report and # Hashtags report.
An @Account reports in-depth analysis including:
- Hashtags and captions
- Posting map.
- Total post.
An #Hashtags report to track campaigns:
- Total engagement per day
- Average followers reach
- Audience engagement and posting activity
Instagram hashtags also give depth results about your influencer performance, understand which influencer did the best and select the perfect one for your brand.
11.Socialbakers:
Socialbakers provides a free analytics tool for both personal and business accounts. It provides stats on your most popular Instagram posts and allows you to track your performance and learn what makes your followers do double-tapping.
If you want to get more Instagram story analytics insights, you need to sign up for social bakers, an artificial intelligence-powered marketing suite. You can easily manage your social media accounts by using AI to find what post to share and when to share.
12.Hyper Audio:
Hyper audio is a wide range of databases powered by AI, and it has indexed more than 3 million Instagram accounts. It can help you to differentiate real influencers from fake followers. Hyper audio was motive-built for fraud detection.
It analyzes the influencer profile deep into each follower and exposes the fraud. You can start with an audience quality score(AQS), giving the influencer actual value from 1 to 100. You can follow influencers with an above 70 score. It will provide you with a great sign of how many influencer audiences are quality too.
Conclusion:
There are different types of Instagram analytics tools available for a variety of your needs. If you want to grow your follower count, increase engagement rate, and improve your business and drive more sales, use these Instagram analytics tools to achieve your goals.
Author Bio
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.
Satendra Kashyap is an investigative journalist for Times of India, My brief writing career comprises of writing short articles for online magazines and blogs, writing features for local monthly magazines and developing marketing material for offshore clients. I’ve experience in creating engaging yet optimized content for search engines.