YouTube is one of the most popular platforms to share your video content with larger audiences. Within a short span of 15 years, YouTube has grown to a higher point among many marketers to show their products to wider audiences.
Here are some statistics that give the journey of YouTube success and to use them in your marketing strategy to improve your business.
1. Monthly Active Users
From the latest statistics in 2021, YouTube has over 2.3 billion monthly active users, which is nearly one-third of the population. YouTube captures audiences from every corner, making it easy to connect with your target audiences. Attract your potential customers by giving engaging content.
2. Second Most Popular Website
Next to Google, YouTube becomes the second most popular website driving higher traffic in the world. The usage shows that people refer to YouTube frequently for learning and also for entertainment purposes. YouTube creation gives way to many people to access and share videos often.
3. Adults In U.S. Use YouTube By 74%
According to Pew Research, the most popular online platform in the U.S. is YouTube. The adults of about 74% in the U.S. use Youtube than Facebook (with 68% of adults usage) and Instagram (with only 40% of adults usage).
The e-marketers predict that by 2024, the number of people watching YouTube in the U.S. will increase to 228.1 million.
4. Second Largest Search Engine
Youtube is not only the most popular website but also the second largest search engine next to Google. This shows the importance of YouTube SEO resulting in more searches as a video-sharing platform and generates billions of views in a single day. The popularity provides a way to reach higher audiences.
5. Watches A Billion Hours Video Content In A Day
With a large user base of two billion people, YouTube also has engaging audiences watching more than one billion hours of video content in a single day. Create content using marketing strategies and correct descriptions to find out your brand easily by your audiences.
6. Highest YouTube Traffic From US
From the above discussions, you have seen that YouTube is the most popular online platform. The highest traffic for YouTube comes from America with about 16.4%, whereas India drives 9.3% and Japan with 4.9%.
7. Higher Male Users With 56%
More than 56% of males use Youtube worldwide, and 44% of females use YouTube. Though the usage of YouTube by the male is higher, there are plenty of women using this platform to earn by creating content based on different interesting topics.
8. YouTube Serves Over 100 Countries In 80 Languages
Another amazing piece of information about YouTube is, over 100 countries use YouTube in 80 different languages. Using YouTube for marketing is a great chance to know your business or brand to a wide range of people. Boost your marketing strategy by publishing your videos in different languages to gather new audiences.
9. 500 Hours Of Content Uploads Every Minute
An interesting fact is that more than 500 hours of video content are getting uploaded every minute. Concentrate on ways of creating content to stay ahead of this huge competition.
Focus on using relevant keywords, attractive titles, and engaging descriptions to optimize your video resulting in a higher ranking on YouTube. You can also use hashtags related to your video content for easy identification of your topic.
10. 55% Of Marketers Use YouTube
Most of the video channels on YouTube are based on marketing their business or brand. According to a Social Media Examiner’s report in 2020, 55% of marketers use YouTube as a marketing channel to increase their brand awareness on YouTube among other brands. Make your presence on YouTube to stay competitive among other marketers.
11. Video Views Targeting “Beginners” Increased 50% In 2020
Unexpectedly, 2020 was the year with social distancing and quarantines. This makes people search for hobbies and to utilize time in a useful way. YouTube provides a way to fulfill their necessity by publishing videos. Most channels started to post videos targeting the keyword “beginners,” which led to an increase of video views to 50%.
Creating content for newbies is a perfect idea to reach out to new audiences and increase the subscribers for your channel.
12. 62% Of Users Access Daily
YouTube has large active audiences of more than two billion people. With that, more than half of the users, i.e., 62% of people access YouTube daily in search of any video. Among ten users, nine users access YouTube weekly, with 92%. Nearly all the users access YouTube monthly once, with 98%. The higher engagement will bring you to find your loyal audiences for your business.
13. 81% Of Parents Let Their Child To Watch YouTube
The products related to toys and other kids’ brands gain massive profit by targeting children. More than 81% of parents let their children watch YouTube providing a great opportunity for brands to create ads and content focusing on kids and family.
The most viewed video on YouTube with 7 billion views is “Baby Shark Dance,” attracting the kid’s presence to their channel with their content.
14. 4th Most Downloaded iPhone Application
In 2020, YouTube became the most downloaded application on the iPhone behind Disney+, TikTok, and Zoom. This shows the popularity of video-sharing apps, reaching different engaging audiences to reach your targeted audiences. From the above information, video marketing is growing day by day in the online platform.
15. 37 Million YouTube Channels
The interesting fact is that more than 37 million YouTube channels have been created to promote their business with larger audiences. Out of these channels, 230,000 YouTube channels have about 100,000 subscribers, more than one million subscribers for 22,000 channels, and about 10 million subscribers for more than 700 YouTube channels. This shows the successful path on YouTube.
16. 89% Users Include YouTube In Their Marketing Strategy
YouTube is an excellent place to grow your business on a higher level. People concentrate on video blogs rather than the text blog since the video content provides an easy and clear understanding of a particular topic. So more than 89% of marketers plan to use YouTube in their 2021 marketing strategy.
17. 65% Of People Connect Content With Real Life
Most viewers of 65% watching YouTube say that they connect their life with the YouTube content making them feel like living in the content while watching videos. In 2021, it is very important to keep people connecting to their hobbies and passions. Keep on updating your daily activities to engage the users with your brand.
18. 70% Content Watched On YouTube
While preparing a video, ensure that your video is mobile-friendly because 70% of video content on YouTube is being watched on mobile devices. There should not be any hard text to read in your content, ensuring it fits on small screens.
19. Livestream Videos Increased By 45% In 2020
In 2020, people watching Livestream videos on YouTube increased by 45%. Many events may get canceled, or you are not in a position to attend the event due to some reasons. For those people, streaming videos in Live connects people to be in their location. More than 53% of viewers say watching these videos helps them to connect with large people.
20. 72% Of People Use To Keep Them Fit
Due to the pandemic situation, people started to concentrate on their health to keep them fit. In 2020, 72% of people used YouTube to watch videos regarding exercises to keep themselves healthy. There are about 180 million views on dance workout videos from mid-March to May alone.
21. 171 Million Subscribers For The Most Popular Channel
The most popular channel on YouTube is the T-Series channel, a film production company and an Indian music record label. The T-Series has subscribers of 171 million people. There are some of the other popular channels,
- YouTube movies
- Music
- PewDiePie
- Cocomelon.
22. Visitors Check An Average Of 8.89 Pages Per Day
The visitors on YouTube not only check the particular channel. They keep on ducking out to other related channels to gather more information. The YouTube visitors, on average, check about 8.89 pages in a single day. This increases the total consuming time on YouTube and also the number of content they view.
23. Advertising Revenue In Q3 2020
YouTube is an excellent place for performing your advertisement to a higher level among different audiences. The advertising revenue of YouTube in the third quarter of 2020 is over $5 billion, which is the greatest achievement.
24. 100 Billion Hours Of Gaming Videos Watched In 2020
YouTube has more than 40 million gaming channels active. In that, more than 80,000 channels have minimum subscribers of 100,000. Youngsters on YouTube show interest in watching gaming videos, and in 2020, users watched more than 100 billion hours of gaming videos.
The gaming channel often watched by viewers is Minecraft with 201 billion views, and next to that is the Roblox channel with 75 billion views.
25. Highest Paid Channel
YouTube pays highest to the channel “Ryan ToysReview” with $29.5 million each year, which is running by a nine-year-old child, Ryan Kaji. He gives reviews of new games and toys. Mr.Beast channel on Youtube gets the second highest pay with $24 million.
Final Thought
Before planning to use YouTube for marketing, know about the above statistics to grow your business to a high level in a successful way. It is also important to monitor your audience’s behavior and use the right tactics to improve your brand visibility among your competitors.
AUTHOR BIO:
Victoria Daniel is a social media expert and writer who is working in PixelGroovy. She is a regular contributor to well-established IOT blogs and she has been into Internet Marketing for two years. Also, you can find me on Twitter.com
Read Also : 10 Tactics to Get Maximum Views on YouTube
Satendra Kashyap is an investigative journalist for Times of India, My brief writing career comprises of writing short articles for online magazines and blogs, writing features for local monthly magazines and developing marketing material for offshore clients. I’ve experience in creating engaging yet optimized content for search engines.