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7 Solid Reasons Why White Label SEO Services Are Must For Any Business

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White Label SEO Services

Digital marketing- a must do practice in today’s era. When you own a product or service and want to earn revenue out of it, the first thing you have to do is marketing. Marketing can be done online, and the target is to reach the top of the SERP. This can be done with Search Engine Optimization (SEO). It is not possible all the time to do SEO on your own.  So, it would be best if you had a team who will work for your Search Engine Optimization so that you can make the best out of your business.

In this article, we will cover what White Label SEO services are and what are the benefits. So stay tuned until the end of the article.

What is White Label SEO?

There are various SEO agencies who are providing SEO services to businesses and companies at affordable prices. The agencies have qualified SEO experts who will help you in your business’s SEO and promote your products and services. White label SEO is like a partnership between the company and the agency where the agency markets the products and services under their supervision like their own.

Benefits of White Label SEO

Increased customer satisfaction

When you come up with a product or service, the very next step is to reach the potential customer. White label SEO helps you acquire the internet with proper keywords and research visibility over various search engines. When customers want to buy your product, they can easily find it, and the business process becomes more manageable. White label SEO also provides customer support; hence your customer satisfaction level increases, and they stick to your company.

Increase revenue

Increased customer satisfaction also brings increased revenue. A satisfied customer is like an asset which helps in reaching more prospects directly or indirectly. Tools used by the local SEO service to optimize your SEO helps in gaining maximum loyal customers, and you can get increased revenue and noticeable profit.

No need to buy separate SEO tools

White label SEO service providers not only partner with your company but also ties up with several businesses to promote their services and products. To provide the best services to their clients, they have a set of SEO tools that help them achieve their work. As the agency invests in the purchase of the tools, so there is no additional need to buy SEO tools, and you actually save a considerable amount, not purchasing them. Most of the SEO tools cost more compared to other tools used for digital marketing.

Enjoy tailor-made solutions

When you hire a white label SEO partner, they first evaluate your needs and then suggest the accurate service, you should opt to enhance your SEO. This way, you get rid of buying unnecessary service and get saved from extra expenses. Every business is different from others, and so does their business needs. White label SEO service offers you tailor-made solutions that best fit your business and gives you the best output.

 You can focus on your core business

When you outsource SEO services, then you get ample time to focus on your strong points and your core business while the agency takes care of your search engine optimization. This helps you get more improvised products as your primary focus will be on developing quality products—no need to worry about your website traffic and link building. Your white label SEO partner will take care of that.

Get rank reports regularly

Analysing your performance is one of the main tasks to have a smooth operation in your business. White label SEO services provide you with a regular analysis report so that you can track your performance and find out the areas where to improve. This practice offers your ultimate results in the long run and helps in getting more profitable day by day.

Saves time and human resources expenses

There is no doubt that any business can hire their own team who will take care of the SEO activities. But this way you have to spend a lot more on human resources hiring and training. Hiring a new team for SEO also takes time as not all of the team members will be experts. You have to train them as per your requirement. But if you hire a white label SEO service partner, it will be less expensive compared to hiring a team for your company. And you don’t have to spend time on them to train about your requirements. The team is already an expert in delivering quality service. You will save both time and your hard-earned money by outsourcing SEO services.

Conclusion

SEO is a crucial part of the business, and it needs extra attention so that you can profit out of your products. In a time when most of the companies are adopting new technology, the time has come to embrace the white label services for SEO and notice the difference. Digital marketing strategies are the ultimate way to make your business successful and effective SEO is the key to achieve your targets. You must hire a white label SEO team to get the best output and revenue.

Must Read : 6 Tips For Video Marketing On LinkedIn

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How to Grow Your Shopify Ecommerce Store Using SEO Marketing?

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How to Grow Your Shopify Ecommerce Store Using SEO Marketing?

Are you one of the business owners who are struggling to grow their Shopify eCommerce store online? 

It’s estimated that there will be 2.14 billion global digital buyers in 2021. (Oberlo)

The above number shows that demand is definitely there; you just need to promote your Shopify store to reach your target customers and convert them. 

SEO marketing is the way to nurture your online business growth and skyrocket your sales. 

Here are the top Shopify SEO tips for your eCommerce business to boost your sales growth.

1. Laser-Focus Your Audience Targeting with Right Keywords

It’s crucial that you appear in front of the right audience to have the conversions. Visibility to irrelevant audiences won’t give anything fruitful. Keywords are the way to focus your marketing efforts towards the right audience and generate sales.

You must understand your audience and find out the prominent keywords that people may use to search for the products you sell. Once you have some prominent keywords, you can use the online keyword research tools like Google Keyword Planner, Ahrefs, Keyword.io, etc.

You can monitor your competitors as well to get the possible keywords for your business. One business keyword can have many keywords, and you need to segment all according to the user’s intents to create a separate strategy for each segment. This way, you’ll be able to reach the right audience with relevant messages to facilitate conversions.

2. Smoothen Your Site Structure

Site structure plays a significant role in search engine rankings and conversion rates. Site structure comes under the user experience signals that search engines consider during rankings. Moreover, if your site structure isn’t user-friendly, then how anyone can convert to your website. 

You may consider clear navigation with proper categories so users can explore the desired products seamlessly.  

So, it’s vital that you optimize your Shopify website structure to get both rankings and conversions.

3. Prioritize the User Experience

As mentioned in the above point, search engines value user experience during rankings. Hence, you need to ensure you work on all possible factors that impact the user experience to win the top rankings and engage your customers for conversion.

The prominent user experience signals are site loading speed, mobile compatibility, security, and core web vitals. 

Site Speed: To increase the speed of your webpages, you need to do the code minification, optimize JavaScripts, compress images, and upgrade to better hosting.

Mobile-Friendliness: Mobile audience is huge, and your Shopify store must be mobile-compatible to have a plethora of conversions. You may consider the responsive web design for your Shopify ecommerce store to make it work correctly on all screen sizes and devices.

Security: You may have SSL for your site to ensure safe-browsing on your site. Google marks non-SSL sites as not secure, which deters the users. Moreover, you are open to many cyber attacks when you don’t have SSL.

Core Web Vitals: You need to work on your site loading, visual stability, and interactivity to improve your core web vital scores.

4. Do Image Optimization

E-commerce websites have many images, and image optimization is vital for rankings in image search. People consider the image search to quickly find their desired products. If your images are optimized accordingly, then your product images will rank and drive traffic to your site to form the conversion. In image optimization, you may consider the SVG images to have quality images without impacting the site speed. Moreover, you should give relevant image names to increase your rankings in image search. You should also use the alt tag to describe the image. Include the keywords in alt text to achieve the prominent positions on the right query. 

5. On-page SEO Your Site Pages

On-page SEO is crucial to make your page top-rank-worthy. Google has some guidelines that tell how to optimize your web pages. You need to consider all these guidelines to make your rank in top positions. Below are things that you have to do in on-page SEO.

  • Write Meta Titles and Description
  • Balanced Keyword Optimization 
  • Proper Interlinking
  • Detailed Product Description
  • Use Header Tags
  • Match User Intent
  • Insert Right CTAs 

6. Remove Duplicate Content

Duplicate content is harmful to your website ranking, as search engines get confused among the same copies and divide the authority. You can’t rank with the divided authority. Google launched a Panda algorithm to limit the poor content practices, and one of them is duplicate content. Hence, it’s necessary you write original content for each webpage and avoid copying and rephrasing content from other websites.  

If someone copied your content, then you may reach the webmaster to change the content. So, remove the duplicate content to secure your top rankings.

7. Add a Blog to Your Site

In order to grow your Shopify store, you need to drive traffic to your website. The more traffic, the more will be the conversions. A blog can help you drive traffic to your site. You may create blogs that people are interested in or address the user’s pain point. 

You should also provide the appropriate solution through your products without being promotional to encourage the readers to check out your products and buy. Blogs on your business-related topics help you increase your topical authority on your business keywords, which will increase your rankings.

So, use this Shopify SEO tip and add a blog to your site to increase your rankings and sales.

8. Canonicalization

When you have multiple copies of your same page, we use canonicalization to mark the main copy and deter duplicacy. This problem is mostly encountered on the eCommerce website. As there are multiple filters on the online store to segment the products, some products appear in multiple filters. This generates multiple URLs of the same page and causes duplicate content issues.

For example, a white casual shoe will appear in both the searches “casual shoes” and “white shoes.” In both cases, two different URLs will be created, which dilutes the authority of the main product page. Canonicalization is defining the original page in the HTML. 

Search engines promote this practice to give authority to the right page instead of some temporary copies.

9. Integrate the Free Product Review App

Shopify has many apps that can help you optimize your eCommerce store. You’ll find both paid and free apps on the Shopify app store. 

You must install the free product review on your online store to allow the users to review your products. Reviews will help you get positive publicity for your products and entice new customers to convert with you.

10. Create Quality Backlinks

Backlinks are a prominent part of SEO. You have to earn quality backlinks for your website to increase its authority. Search engines consider the backlinks as votes to your reliability and authority. Your website should have significant authority to make up to the first page of the search results. So, earn backlinks from high authority sites to secure your top rankings and boost your sales. Always remember quality matters over then quantity in backlinks. So, don’t waste your time on spammy links and make some natural quality links to have profitable results from your Shopify store.

These are some of the top Shopify SEO tips that can help you nurture and grow your online business. If you’re looking to grow your business online, build brand awareness, increase traffic, boost keywords rankings, and experience more leads to your website, hiring a reputed digital marketing agency is the way to go.

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25 Important Statistics Of YouTube That Everyone Should Know in 2021 (To Improve marketing)

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25 Important Statistics Of YouTube That Everyone Should Know in 2021

YouTube is one of the most popular platforms to share your video content with larger audiences. Within a short span of 15 years, YouTube has grown to a higher point among many marketers to show their products to wider audiences.

Here are some statistics that give the journey of YouTube success and to use them in your marketing strategy to improve your business.

1. Monthly Active Users

From the latest statistics in 2021, YouTube has over 2.3 billion monthly active users, which is nearly one-third of the population. YouTube captures audiences from every corner, making it easy to connect with your target audiences. Attract your potential customers by giving engaging content.

2. Second Most Popular Website

Next to Google, YouTube becomes the second most popular website driving higher traffic in the world. The usage shows that people refer to YouTube frequently for learning and also for entertainment purposes. YouTube creation gives way to many people to access and share videos often.

3. Adults In U.S. Use YouTube By 74%

According to Pew Research, the most popular online platform in the U.S. is YouTube. The adults of about 74% in the U.S. use Youtube than Facebook (with 68% of adults usage) and Instagram (with only 40% of adults usage).

The e-marketers predict that by 2024, the number of people watching YouTube in the U.S. will increase to 228.1 million.

4. Second Largest Search Engine

Youtube is not only the most popular website but also the second largest search engine next to Google. This shows the importance of YouTube SEO resulting in more searches as a video-sharing platform and generates billions of views in a single day. The popularity provides a way to reach higher audiences.

5. Watches A Billion Hours Video Content In A Day

With a large user base of two billion people, YouTube also has engaging audiences watching more than one billion hours of video content in a single day. Create content using marketing strategies and correct descriptions to find out your brand easily by your audiences.

6. Highest YouTube Traffic From US

From the above discussions, you have seen that YouTube is the most popular online platform. The highest traffic for YouTube comes from America with about 16.4%, whereas India drives 9.3% and Japan with 4.9%. 

7. Higher Male Users With 56%

More than 56% of males use Youtube worldwide, and 44% of females use YouTube. Though the usage of YouTube by the male is higher, there are plenty of women using this platform to earn by creating content based on different interesting topics.

8. YouTube Serves Over 100 Countries In 80 Languages

Another amazing piece of information about YouTube is, over 100 countries use YouTube in 80 different languages. Using YouTube for marketing is a great chance to know your business or brand to a wide range of people. Boost your marketing strategy by publishing your videos in different languages to gather new audiences.

9. 500 Hours Of Content Uploads Every Minute

An interesting fact is that more than 500 hours of video content are getting uploaded every minute. Concentrate on ways of creating content to stay ahead of this huge competition. 

Focus on using relevant keywords, attractive titles, and engaging descriptions to optimize your video resulting in a higher ranking on YouTube. You can also use hashtags related to your video content for easy identification of your topic.

10. 55% Of Marketers Use YouTube

Most of the video channels on YouTube are based on marketing their business or brand. According to a Social Media Examiner’s report in 2020, 55% of marketers use YouTube as a marketing channel to increase their brand awareness on YouTube among other brands. Make your presence on YouTube to stay competitive among other marketers.

11. Video Views Targeting “Beginners” Increased 50% In 2020

Unexpectedly, 2020 was the year with social distancing and quarantines. This makes people search for hobbies and to utilize time in a useful way. YouTube provides a way to fulfill their necessity by publishing videos. Most channels started to post videos targeting the keyword “beginners,” which led to an increase of video views to 50%.

Creating content for newbies is a perfect idea to reach out to new audiences and increase the subscribers for your channel.

12. 62% Of Users Access Daily

YouTube has large active audiences of more than two billion people. With that, more than half of the users, i.e., 62% of people access YouTube daily in search of any video. Among ten users, nine users access YouTube weekly, with 92%. Nearly all the users access YouTube monthly once, with 98%. The higher engagement will bring you to find your loyal audiences for your business.

13. 81% Of Parents Let Their Child To Watch YouTube

The products related to toys and other kids’ brands gain massive profit by targeting children. More than 81% of parents let their children watch YouTube providing a great opportunity for brands to create ads and content focusing on kids and family.

The most viewed video on YouTube with 7 billion views is “Baby Shark Dance,” attracting the kid’s presence to their channel with their content.

14. 4th Most Downloaded iPhone Application

In 2020, YouTube became the most downloaded application on the iPhone behind Disney+, TikTok, and Zoom. This shows the popularity of video-sharing apps, reaching different engaging audiences to reach your targeted audiences. From the above information, video marketing is growing day by day in the online platform.

15. 37 Million YouTube Channels

The interesting fact is that more than 37 million YouTube channels have been created to promote their business with larger audiences. Out of these channels, 230,000 YouTube channels have about 100,000 subscribers, more than one million subscribers for 22,000 channels, and about 10 million subscribers for more than 700 YouTube channels. This shows the successful path on YouTube.

16. 89% Users Include YouTube In Their Marketing Strategy

YouTube is an excellent place to grow your business on a higher level. People concentrate on video blogs rather than the text blog since the video content provides an easy and clear understanding of a particular topic. So more than 89% of marketers plan to use YouTube in their 2021 marketing strategy.

17. 65% Of People Connect Content With Real Life

Most viewers of 65% watching YouTube say that they connect their life with the YouTube content making them feel like living in the content while watching videos. In 2021, it is very important to keep people connecting to their hobbies and passions. Keep on updating your daily activities to engage the users with your brand.

18. 70% Content Watched On YouTube

While preparing a video, ensure that your video is mobile-friendly because 70% of video content on YouTube is being watched on mobile devices. There should not be any hard text to read in your content, ensuring it fits on small screens.

19. Livestream Videos Increased By 45% In 2020

In 2020, people watching Livestream videos on YouTube increased by 45%. Many events may get canceled, or you are not in a position to attend the event due to some reasons. For those people, streaming videos in Live connects people to be in their location. More than 53% of viewers say watching these videos helps them to connect with large people.

20. 72% Of People Use To Keep Them Fit

Due to the pandemic situation, people started to concentrate on their health to keep them fit. In 2020, 72% of people used YouTube to watch videos regarding exercises to keep themselves healthy. There are about 180 million views on dance workout videos from mid-March to May alone.

21. 171 Million Subscribers For The Most Popular Channel

The most popular channel on YouTube is the T-Series channel, a film production company and an Indian music record label. The T-Series has subscribers of 171 million people. There are some of the other popular channels,

  • YouTube movies
  • Music
  • PewDiePie
  • Cocomelon.

22. Visitors Check An Average Of 8.89 Pages Per Day

The visitors on YouTube not only check the particular channel. They keep on ducking out to other related channels to gather more information. The YouTube visitors, on average, check about 8.89 pages in a single day. This increases the total consuming time on YouTube and also the number of content they view.

23. Advertising Revenue In Q3 2020

YouTube is an excellent place for performing your advertisement to a higher level among different audiences. The advertising revenue of YouTube in the third quarter of 2020 is over $5 billion, which is the greatest achievement.

24. 100 Billion Hours Of Gaming Videos Watched In 2020

YouTube has more than 40 million gaming channels active. In that, more than 80,000 channels have minimum subscribers of 100,000. Youngsters on YouTube show interest in watching gaming videos, and in 2020, users watched more than 100 billion hours of gaming videos.

The gaming channel often watched by viewers is Minecraft with 201 billion views, and next to that is the Roblox channel with 75 billion views.

25. Highest Paid Channel

YouTube pays highest to the channel “Ryan ToysReview” with $29.5 million each year, which is running by a nine-year-old child, Ryan Kaji. He gives reviews of new games and toys. Mr.Beast channel on Youtube gets the second highest pay with $24 million.

Final Thought

Before planning to use YouTube for marketing, know about the above statistics to grow your business to a high level in a successful way. It is also important to monitor your audience’s behavior and use the right tactics to improve your brand visibility among your competitors.

AUTHOR BIO:

Victoria Daniel is a social media expert and writer who is working in PixelGroovy. She is a regular contributor to well-established IOT blogs and she has been into Internet Marketing for two years. Also, you can find me on Twitter.com

Read Also : 10 Tactics to Get Maximum Views on YouTube

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How To Create A Well Optimized Blog Post in 2021 ?

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Optimized Blog Post

A well-written blog can be attractive, informative, and invaluable to readers. However, to get your blog noticed, you don’t just need quality grammar and information. If you want users to read your blog, you have to make sure they can find it. 

By creating content that people like Google care about, you allow your blog to reach people looking for something to write about, even if they have never visited your site before.

How To Create Well Optimized Blog?

SEO can help your blogs and posts reach the right audience and are visible and easily accessible to anyone interested in your Topic. SEO takes time and effort to produce decent results, but it’s worth the action in the end. 

  • Do Proper Research

Good search engine optimization depends on understanding your target audience. The more you know about your users, the easier it will be to optimize your blog posts properly. So don’t hesitate to do some in-depth market research. To understand your audience, you need to determine their preferences, needs, and expectations.

Competition analysis can help you understand how your top competitors are doing. And how they optimize it for SEO, what keywords they use, and how they engage their readers, among others. It will help you identify gaps you can use to optimize your blog posts and make your articles more visible than your competitors. In short, you can get a significant competitive advantage.

  • Research Long Tail Keywords

Long queue keywords are short phrases (usually 3-4 words) that are more focused than single keywords. They typically generate less traffic than individual keywords. However, being more specific, they give you more potential for conversions.

You choose long queued keywords like “Blog Search Engine Optimization” or “SEO Blog Tips.” If you stay focused, you’ll always get the result with more potential ratings and a clear, recognizable theme.

 

  • Optimize Meta Tags

Suggests that including keywords in your blog posts is not enough to optimize them properly. It is essential to know that SEO helps you rank higher in search engines by ranking well for specific keywords. It means that keywords must be included in the header, URL, meta description, and other elements of your blog post so that your target audience and search engines better understand your blog post’s context and content.

Create a headline to help your audience and search engines understand the relevance of your blog post. Including keywords in the first 60 words of your title description is very important for optimizing your blog posts.

The same is true for your blog post URL. By including keywords in your post URL structure, website robots can determine your post content. Including keywords in the meta description is essential to encourage your audience to understand your content and click through your posts to read.

  • Optimize Images

Alt text helps visually impaired people understand what’s on the page and is valid for web crawlers to determine what’s happening in your photo.

By providing alternative text, you make your images more valuable to anyone using a screen reader or similar tool and give yourself another opportunity to rank in search results that match your vision.

  • Work on Internal Link

Link building is one of the most critical factors in search engine optimization. Incoming links represent search engines with the authority and relevance of your blog post. However, internal links can also increase the relevance and visibility of your other blog posts. 

For example, if you mention a particular topic in your blog post but have covered it in detail in other posts, linking to this article for more information is a great way to get your audience to read more. By doing this, you encourage website visitors to stay and keep browsing and create credibility and relevance for your other blog posts on the search engines. Simply put, blog posts do the rest.

  • Promote on Social Media

A social media subscription can be ideal for optimizing your blog posts. Share all your blog posts and content on your own social media pages to increase audience engagement.

Additionally, participating in guest posting activity on reputable and relevant sources is an excellent way to increase your posts’ credibility and credibility further. Besides, you will generate more interest in readers. Apart from that, it’s a great way to channel social media influence on your blog post support to ensure your content goes viral on social media platforms. Influencers prefer a good reputation, and whatever they are promoting attracts a lot of attention from their followers.

  • Create Blog in Detail

The sprockets for blog post length should vary, but if you’re writing a concise article, you probably won’t have much to say about anything. The section of Forbes estimates that your pages should contain at least 300 words of content and states that high-ranking pages contain an average of 500 to 750 words, based on a survey of 600,000 keywords.

Results in the top 3 are close to 750 words. If you are trying to optimize your blog for search engines, longer results may be better.

  • Conclusion

By following these simple SEO tips, you can drive higher SERPS rankings, increase web traffic, and higher customer conversion rates. Being a solid writer is one thing; Writing blogs that people read is different. If you want your content to come from Google or other search engines, you need to consider what they are looking for when deciding how much weight to place on your website or page. By following these SEO best practices, you can give your blog a chance to rank higher and attract more readers. If you are not sure about optimizing your blog. Then take help of some local seo services. The team of experts will help you achieve high ranking on search results for your blogs.

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10 Tactics to Get Maximum Views on YouTube

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10 Tactics to Get Maximum Views on YouTube

Digital marketing has grown exponentially over the years, thanks to the increased penetration of the Internet.

If you want to look for any information online, then you can get it through search engines.

YouTube is the second biggest search engine that is accessed by more than 1 billion people daily.

The huge popularity of YouTube has made it the ideal platform for marketing companies to advertise their message. 

If you have a YouTube channel and want to improve your online sales, you should consider boosting views on the channel. 

One of the simple yet effective ways to boost views is to buy instant YouTube views from a well-known service provider. Moreover, it is the same method used by various people who are starting their YouTube journey.

Besides this, here we have shared the top 10 ways to increase YouTube views effectively. Following the same will boost your brand image and improve your sales figure. 

Proven ways to increase your YouTube viewership

Follow the tips that we have shared with you in this article to get more views on YouTube to amplify your brand message online. 

Create interesting content 

Any hack that you use to promote your videos on YouTube would not work if the content is not interesting.

The best way to get high YouTube views is to create videos that meet the needs of your target audience. 

Encourage subscription to your channel 

Retaining your old customers and getting new ones is the best way to increase YouTube views. 

To do this, you can encourage your present viewers to subscribe to your YouTube channel.

Prompt the viewers at the end of a video to subscribe to your channel and click on the bell icon to get instant notification for any new release. 

Increased subscription will lead to an increase in the number of views for any new video you upload. 

Create a playlist 

Creating a playlist for your videos is a good strategy to keep the attention of the user tied to your channel.

The autoplay features of your channel use the powerful loss aversion phenomena to prompt the viewer to watch more videos from your channel. 

Furthermore, a playlist allows you to put keywords in the title to improve the ranking of your channel leading to more views. 

Your video should be embedding enabled 

Enabling embedding in your videos would allow the viewers to link it to their websites or blogs. 

This in turn will help you to reach out to a larger audience and get more views on YouTube. 

Advertise your videos on different social channels 

If you have a presence on multiple social media channels, then let your viewers on other social channels know when you upload a new video on YouTube. 

The best way to do it is by releasing a short teaser video and posting it on other social channels. 

Provide a link along with the teaser which when clicked would take them to the YouTube video. 

This would help you gain more YouTube views. 

The importance of Watch Time 

Watch Time is an extremely important concept used by the YouTube algorithm to rank a video.

In simple terms, Watch Time means the number of time people spends watching your video.

Therefore, if you have a good quality video that people watch until the end, then it would increase the Watch Time.

This in turn would affect the ranking of the video leading to higher YouTube views. 

Create a community 

You must regularly engage with your audience to create and nurture a community that loves to watch your channel.

To create a community, you must regularly answer any feedback or comments that they give on your channel.

This will help nurture a feeling of partnership among your viewers that in turn will give you higher YouTube views for any video you upload.

Furthermore, you should also participate in your niche community by subscribing to other channels and commenting on their videos.

Additionally, promoting videos of other channels will also help you to score Watch Time credits that will get you a higher ranking.

Optimize the title of your videos 

Search Engine Optimisation (SEO) strategy is extremely important to improve the ranking of your YouTube Channel leading to improved viewership.

The YouTube algorithm considers multiple things to award a higher ranking to a channel or video.

If you want to get more weightage from the algorithm, then you should optimize the title of the video, the video file names, tags, and descriptions.

Including keywords in these is the best strategy to get a higher ranking in any organic search engine result.

Moreover, as a higher ranking increases the traffic, it would lead to high YouTube views. 

Create attractive thumbnail images 

A thumbnail plays an important role in getting more YouTube views for your video.

We suggest that instead of the auto-generated thumbnail images, you should create your own to attract the attention of the target audience. 

Transcribe your videos 

It has been observed that many times good videos with high-quality content do not get views because of language constraints.

Adding transcripts to your videos as subtitles will ensure that you get more YouTube views.

People who do not understand the language in which you have uploaded the video can with the help of the subtitles able to understand the content. 

Conclusion

We hope that the points that we have shared with you in this article would give you an idea of how to increase free YouTube views for your videos.

While implementing these ideas you will find that the success rate can differ for different videos.

Therefore, you have to mix and match these points and add some of your own to find out the right strategy to get more YouTube views for your channel.

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Impact of Digital Marketing on Sales and Businesses

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Digital Marketing

the world is, being driven by digital technology, online presence plays a crucial role in the sale and marketing of businesses. We see more and more companies are using digital marketing solutions to remain ahead in the competition. And why not? It has the potential to make a colossal impact on the market. It is a gateway to the prospective customers, as it offers the opportunity for both the brand and its customers to feel connected. Digital marketing includes every activity that brings brands and customers closer. It is essential for companies to use digital media to boost a brand’s image along with engaging in activities that are advantageous to the business.

Enhance Brand Awareness

Digital marketing plays a crucial role in enhancing the brand awareness of a company in the market. The companies can engage in various activities to reach out to their customers using different mediums, mostly online. With social media becoming one of the most used channels today, digital marketing experts believe it can be used to the maximum to influence audiences and convert them. Using social media, companies can naturally connect to highly targeted potential buyers, and this helps in increasing brand awareness.

Lead Generation

The main goal of online presence is lead generation. Being online and being engaged in various online marketing activities is brilliant! But if it fails to generate leads, then all your efforts, time, and money go to waste. The ultimate aim is to generate leads and convert them to loyal customers. Using digital marketing solutions, if a business can generate leads, it is the most telling sign that users are interested in the brand and its products and services.

Increase in Sales

A great digital marketing strategy will not only help you generate leads but also bring in good business. Companies have started using social media platforms to sell their products and services. The number of people who use social media is continuously growing and, online tools for selling via social platforms are also evolving. Using digital marketing strategies businesses are making optimum use of the social network to help them boost their sales and business.

Online Reputation

This is another factor that is vital for any online business. When you have an online presence, you tend to get all types of responses from your viewers. It may not be favourable all the time. This is when you need to create an online reputation for your brand. Yes, just like you must be very modest about all the positive comments you receive, you must also be considerate about all the negative reactions too. Always try to be thankful to people who boost your efforts and avoid reacting abusively to those who comment negatively. Ensure you respond to every comment you receive and make sure you answer the negative queries very politely. This approach will go very well with your audience, helping you build a strong online reputation. Additionally, you can engage in various communication channels to interact more with not only your audience but also people in the industry. Write blogs, articles, comment, share your opinion on current affairs or industry affairs to create a buzz about your brand online. All these activities can be managed by implementing a digital marketing strategy.

Customer Engagement

When there are so many options available to engage with users, then you can take advantage of the same to connect to your audience. Social media platforms open up opportunities for brands to directly interact with customers and vice versa. Earlier in traditional marketing, it was a one-way road, so there was no scope for a dialogue between the brand and its audience. Digital marketing allows you to remain connected to your audience. It helps brands understand the requirements of their customers and meet their expectations too.

Read Also : Website Builder. What Are They Key Things to Know?

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Bing V/S Google

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Bing V/S Google

When it comes to the contest of search engine rivalry, Bing does seem to be the key player standing in front of Google. So, coming back to the question of which one is better and why you should be going with Bing in the year 2021. Here is all the information that you need:

Before start this article, let me give you a quick example, how different Google And Bing Are.

When you search “SEO Service Provider In Delhi” on both Google and Bing then you get totally different search results which clearly show how different both are.

Where Bing still gives leverage to exact match domain, on the other hand, Google has officially denied to give extra benefits to EMDs.

A Little Background on Google and Bing:

Google had been created in the year 1997 and since the time they have stayed as front runners when it comes to different Search Engines. Google still makes sure that they are bringing something new constantly and making sure the clients have the best experience. Presently they hold 81.5 % of the market share in the United Search and on top for being most used while compared with any other search engine.

On the other hand, Bing can be called the direct competitor of Google. It a search engine by Microsoft and had been referred to previously as MSN and Windows search. Bing is constantly working for making sure that the users get more of the results that are real-world based than just something that shows the result that matches search query text. Bing also powers another popular search engine called Yahoo and presently yielding 9 % of the market share in the US.

A Comparison Between Bing and Google:

There are different aspects on which both of these search engines can be compared. And you can decide for yourself which one goes well with your preference:

#1 – Image Searching:

One of the well-known benefits of Bing remains their image search. They can provide high-quality and sharp images over their result page. Bing is also amongst the first that had introduced the ‘infinite scroll’ that removes the need for constantly clicking on each page that shows image results. But Google had caught up with this function, and therefore Bing doesn’t have an advantage over it now.

However, when we talk about filters Bing stays ahead of the game. You will be able to search for images with varied layouts like square, wide and tall. We can say that overall if you are looking for the best images, Bing wins this point.

#2 – Video Searches:

Now we do know that YouTube is owned by Google, so how will Bing be superior when we compare the video search. Now, this is all about the display, Bing has won the results over the video searches. Bing presents the thumbnail grids and the users will be able to watch the videos without the need for leaving SERPs. You just have to hover the mouse on the thumbnail and you will get the preview without scrolling. And we need to be honest here, we all are lazy sometimes and this feature reduces internet browsing time.

#3 – What’s free?

Do you know that you could get something free when using Bing? Bing provides the user with a reward scheme that works as a point system. Certainly, this isn’t a technical reason for using Bing, we are not complaining either!

Now, this is known as Microsoft Rewards and you get the points awarded whenever you search. This point can be redeemed for several outlets like Amazon and Starbucks. Aright, so you don’t need a lot of money for one search, but all of this keeps adding up. And let’s be honest you are making an earning from something that you would be doing already. So, Bing pays and Google doesn’t.

#4 – Integration of Social Media:

Bing is the winner when we talk about Social Media. The Bing results show trending news that we see over social media platforms like Twitter and Facebook. Initially, Google just had been relying on Google+ for the social networks. However, Google did catch up as well in the field of integrating social media.

#5 – Overall Appearance:

As per the consensus, Bing does seem to look better than all of the search engines. Although when you take a look at the results, there is a similarity Bing results seem fairly better. The results on Bing do seem to be enticingly cleaner and there is less clutter. This can be seen as a small point, but it does impact the user experience.

Bottom Line:

One thing is for sure that both the search engines have their advantages and disadvantages. Bing will offer you the better feature of video search when compared with Google. And you should be going with Google if you are on a shopping spree. You will get more of the search results that are topic-related. Either way, one thing is for sure that both of these search engines will be providing you with huge information that’s just not possible to get from anyplace else. Google has been here for a long time now and has more users but Bing seems to be developing further and adapting to the constant internet changes.

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Acquire SEO Success with a Proficient Keyword Rank Checker

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Keyword Rank Checker
In this digital era, people all around the world use search engines daily. Businesses are realizing that they will be left out if they fail to imprint their presence on Google’s search engine result pages (SERP). To rank top on the SERP, it is essential to monitor and track the keyword ranking regularly and accurately. Now, you may have a doubt about what is keyword ranking. Keyword ranking refers to the position of your web page on SERP for your targeted keywords. So, to boost your SEO progress, you must track your keyword ranking regularly. But, it is a tedious process to track your keyword rankings on a daily basis.  Do you have a question about how to track your keywords instantly and effectively? Then, it is a wise choice to make use of a reliable SERP checker tool. SERP Checker is a tool that helps to track and monitor the rankings for your target keywords accurately. So, by using a SERP checker, you can stay updated with your current keyword ranking position. By monitoring your keyword performance, you can easily get to know how your SEO efforts are paying off. Hence, it helps you to enhance your SEO strategies. If you still want to know more about the importance of the SERP checker tool, then continue reading this blog. In this blog, we will discuss why a keyword tracker tool is significant for enhancing your SEO activities. Also, we will see how to select an appropriate SERP checker tool for your business.

Significance of SERP Checker for your SEO Progress 

Instantly track your keyword performance

Using a SERP Checker tool, you can promptly track your exact keyword ranking. So, you can avoid the time-consuming process of manually finding out the keyword rankings.

Location-based search result

Utilizing a SERP checker tool, you can get the location-specific ranking data for your targeted keywords. This helps you to identify the keyword ranking performance in your target location.

Keep a track of your competitors

It is equally important to track how your competitors are ranking for your target keywords. With a keyword tracking tool, you can compare your keyword performance with your competitor’s keyword ranking performance by gaining competitor’s insights. So that you can implement better strategies to outrank your competitors.

Get dynamic search result

When your target keyword has high competition, your keyword ranking position will change frequently. So, to stay updated with your keyword ranking fluctuations, you must make use of a keyword ranking tool. With an ideal SERP checker, you can instantly get notified in case of changes in keyword ranking.

Helps to enhance your SEO plans

As the SERP checker provides your accurate keyword rankings, you can boost your keyword performance by improving your SEO techniques. This is because, by tracking your keyword performance, you can decide whether to follow the same plans or to make changes in your SEO strategies. From the above points, I hope now you can understand the importance of the SERP checker for your SEO progress. Nowadays you can find a lot of SERP checker tools available for businesses. So, it becomes a challenging task to choose the right SERP checker tool for your business. Here are few factors that you should consider before choosing a SERP checker tool.

How To Select The Best SERP Checker Tool?

Reliable Ranking data

A keyword rank checker you choose must provide reliable information on the ranking data. Only then you can depend on the keyword ranking data from the rank tracker for analyzing and making appropriate decisions on SEO activities.

Addition of multiple keywords

Tracking the ranking positions of multiple keywords at a time is a complicated task. So, the keyword rank checker you choose must support the inclusion of multiple keywords. Only then, you can track the ranking data of bulk keywords at the same time.

Custom Report

For accurate tracking of keyword ranking data, the keyword checker must provide a customized ranking report at regular intervals. So that you can stay updated with the ranking performance of your target keywords.

Mobile ranking data

Nowadays, people are using their mobile devices to search for their needs on daily basis. So, the rank checker must allow you to track the mobile ranking data accurately.

Updates on ranking changes

Receiving regular notifications on ranking changes allows you to stay alert on the performance of your keywords. Therefore, the SERP checker must provide regular updates regarding your keyword ranking positions. With this notification, you can easily check if your SEO strategies are working well.

Local rankings

A ranking tool must provide a precise ranking detail in any desired location across the globe. So that you can track your ranking data in your target location easily. Thereby, you can gain visibility into your local ranking performance anywhere in the world.

Pick the best keyword checker tool

As mentioned earlier, you can find many SERP checker tools in the market. Undoubtedly, to get accurate ranking data, you have to go for the best keyword checker tool. But, where can you find a perfect tool that is built with the above-mentioned features? SERPPLE is an effective SERP checker tool that helps to find your exact keyword ranking data. Also, it has amazing inclusions such as custom ranking reports, location-based ranking reports. frequent updates on ranking changes, and so on.  Any aspiring business owner can utilize this comprehensive and unique tool to accomplish desired results
Final Words Previously, you wouldn’t have known about a SERP checker and its importance. I hope now you can understand why you need a SERP checker tool, how to select an appropriate keyword checker tool to track your ranking data, and the best SERP checker tool for your business. So, it is now clear that finding your keyword rankings are not that much complicated when you have a best-in-class keyword rank checker. Therefore, sign up with Serpple and find opportunities to stay top on SERP. Author Bio: Rachael is a content writer and SEO analyst at Serpple. She has written many engaging SEO blogs specializing in information technology. She has done B.Tech in computer science and have 4 years of rich experience in content writing.
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11 Marketing Mistake we should Avoid

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Marketing Mistake we should Avoid

Marketing is an important concept of keeping your business alive and thriving. Make sure you aren’t wasting your time and money on doing business mistakes.

Small business owners or professionals can increase the chances of marketing success by avoiding errors.

Is your business idea based on market research?

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Entrepreneurs fall in love with their products or services before they come into the real market.

There are so many articles present over the web on how to do marketing to get more likes, improve visibility, and ultimately increase your level of success.

Hope you are also interested to know every market concept.

Although, no matter how many great ideas you have read up on, what is important is how many points you are using on your marketing strategy.

Being a professional marketer, you should follow all the points and should consider all marketing mistakes so you can increase the chances of your blogging content value.

Here are 11 marketing mistakes to avoid while executing your marketing strategy 

Not having a clear vision

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When you are planning to start, firstly you need to have a vision. Here I’m not talking about vision it’s all about like you have to be very clear with your thoughts. You need to collect ideas of what you’re aiming for.

Before doing, you will have to ask a question like:

  • Who are you?
  • What industry do you belong to?
  • Are you selling a product if yes, what will it be?
  • Why are you creating this company?

These are just useful questions and help to meet your vision.

Have you tried a new marketing strategy and it did not work for you?

Have outsourced it to someone but you were not satisfied with their work?

Have you stopped investing when you do not get the results?

Well, let’s continue this blog, and may you get the best results.

If you are ready to continue, here is how to become active and avoid all the common mistakes that become a reason for your failure.

Let’s consider the fact that marketing strategy is not a bullet that solves all your business problems. However, it is an important step that will determine your success.

The most important thing to understand about marketing should avoid common mistakes. You can start doing or creatively implementing something.

Failing to create a plan

Once you know your professional or a company concept, then it is time to create a plan and execute the process. If you don’t have a goal in mind, you will lose your battle.

So, let’s think about where you want to be in the next year or five years. Figure out what steps you need to make to achieve your goals.

finding your marketing strategy and make sure you will rock the world

Knows who your consumers are

Here, one important thing you need to know what your brand is about. Should read your consumer mind while doing marketing, and make sure to keep track of your analytics.

Ignoring your consumer’s needs

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Smart marketers always focus on trying to understand exactly what their customers need.

You should know who your customers are? Don’t try to force any idea or product on someone when it’s not useful to them. It is no right way to annoy and target the clients by wrong interests.

If you’re not sure about your consumer’s wants or their need. In that case, we need to do research. If you’re still in doubt, listen to what their issues are.

Allow them to share their opinions in your website’s comments section or create a poll.

Be aware of your uniqueness

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Several million people are selling billions of products, with new inventions every day. Only selling a product in the market does not make you unique, use something creative strategy to beat the market.

Be aware of what strategy you use when you do your marketing. Increase your strengths and use them to your profits. Visualize your uniqueness and make people remember you not only for what you sell but how you sell it.

Producing evergreen content

Although there are many options the most important is staying power. You’ll have to create something that can be used a year or even five years or more than that.

It not only means that you can reuse and repurpose the content but the matter is, it also shows that you can generate meaningful content.

Not too shy to self-promote

You shouldn’t self-promote, but have to take the time to invest in yourself. Share what you’re doing and what your contribution in marketing also share within your circle of friends and family.

Allow them to share what you’re doing with others or take the help of the internet.

Social media.

If You don’t like Facebook or don’t know how Twitter works? 

If you want to be successful, then you need to be aware of the taste of people, what people like more?

If social media doesn’t meet your expectations then hire someone to explore or do a Google search like social media for beginners.

Ignore your campaign insights, analytics 

Firstly, you should set your objectives and find your target audience. Make sure your campaign would work properly. Everything should be right because if the tracking record fails then the insights of a campaign are considered to failure.

It is always recommended to monitor your campaigns, keep monitoring which ads are doing good, which types of posts are getting more engagement, and from which types of platforms you are receiving most of your leads, etc.

Look at many aspects so you can decide how to move forward. If you don’t understand the details, hire someone who can do it for you.

If you want to get amazing results from your campaigns, you need to be active with all the factors. You need to research the data and see how your audience is using this campaign. Use the right channels and invest time and money so wisely.

Always learn from the mistakes of others, follow the new trend and always make wise decisions.

Focus on your industry!!

If you want to start a new startup uniquely. It builds relationships within your industry and it can be a very powerful marketing tool.

Provide Best Customer service 

It is a faster and driven process. Customer service is like every company looking and wants the best to best service. Every user wants to feel valued and appreciated. So once you have done it effectively and converted browsers into buyers, it will be the perfect selling.

Not allowing referrals

People feel more trust when a user is told about the product benefits than what you promise. Agree?

You should understand the qualitative and quantitative research to measure, this will help you a lot to achieve your goals and drive more traffic.

Therefore, reviews on Amazon and other websites become so active.

Ask your client for feedback so you can use it on your website. It not only serves as a testimonial to others, but it also lets you know how you can improve.

Overall, marketing is a complex process or reach your goal. However, you can save yourself a lot of time and money, hopefully, you will get closer to success with much less frustration.

Here are the world’s biggest IT companies you can take a piece of useful information from these business provider those avoid such mistake.

What are some marketing mistakes you have prepared and wish you would have known upfront?

Share your experience and thanks for giving us your valuable time.

Author Bio:

Shikha Sharma received a master’s degree in Computer science and now she is working as a Content Marketing Strategist at Xtreem Solution, leading escooter app development agency. Her professional Interest is focused on grabbing Knowledge. She is very passionate about her profession. Apart from this, she is a coffee lover & nature lover. She loves reading books and crazy about photography, travelling, adventure trips and pastel rainbows. She also wrote a blog on How to check body temperature on iPhone with iPhone thermometer app. this is very helpful in this pandemic time. You can connect Shikha via LinkedIn.

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How to Find Social Media Influencers

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Finding a social media influence is not a big deal nowadays. Because there are many people who are providing their expertise through social media. If you are searching for a fitness professional then or influencer then there are many people having good enough knowledge and experience in this field. And this is the same in every niche. You would find more than your expectation. But here you have to aware of multiple things before hiring a social media influencer. A social media influencer has the expertise to increase your revenue exponentially. Because with the help of a social media influencer you can get a large number the targeted audiences. For that type of audience, you have to pay a very high amount.

That is why you can make the best deal with the help of a social media influencer.

Focus on the engagements

Now, this is one of the most common requirements every business owner needs to figure out before hiring a social media influencer. Because sometimes many people increase their social media followers with the help of some illegal activities. And you hire a social media influence just after seeing their social media followers then that could not help you in promoting your business. That is why you have to be aware of this thing before hiring a social media influence. In such a situation you should focus on the post engagement of an influencer. You can see the comments and likes on Instagram and you are finding for youtube then the like-dislike ratio would be noticeable. So these are some useful information you have to keep in mind before hiring social media influences.

Figure out the bonding of Influencer with the audience:

Next thing you need to figure out how much effective a social media influencer could be for your company. And for that, you have to figure out how solid bonding an influencer has with their audience. For you can check the comment box of a post. Then you can judge the trust or friendship of an influencer. Because sometimes people follow someone on social media just because of their normal content. They follow them for some information. Otherwise, they do not care much about the creator. Mostly news providing influencers do the same. They just share the latest news which is why sometimes they can build a trusted audience. However, this is not always. But careful before hiring any influencer, you can simply check the comments box of some posts.

Hire someone according to your requirement

In social media, people are providing several types of information on the same platforms. But there are many social media followers who are working on a specific niche. You can choose them according to your business niche. Suppose you wish to sell protein for the lady bodybuilder then in that case you should hire a lady fitness expert. Because in that case, a lady can promote your product better than a male influencer. And there could be many examples where you need a specific type of person. Then again you have to do deep research to find out a perfect one.

Conclusion:

Finding a perfect influencer might be a tough task sometimes. Because you never hire a person that can not sell your products. For finding the perfect one you have to research on the internet. Then you have to figure out which one has a large loyal audience base. It could be hectic than running social media ads on social media. And in case you want to buy Instagram followers in India then you can follow us. You can visit our website and we can ensure you that all the Instagram followers will be active.

Read Also : Is It Worth Investing In An App Clone Solution For Your Online Business?




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Killer Digital Marketing Strategies For Your Business in 2021

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Digital Marketing Strategies




Digital marketing is a kind of activity that assists a myriad number of businesses to flourish in this modern digital world. Generally, it creates an environment where any business gets an opportunity to get the best form of itself. Because digital marketing gives you enormous visibility to catch your potential customers.

Your business requires the engagement of several types of customers and digital marketing can offer all you require.

There are many digital marketing strategies that can be utilized in order to take your business to the next level. These include:

  • SEO
  • PPC
  • Content Marketing
  • Social Media Marketing
  • Video Marketing
  • Email Marketing
  • Voice Search Marketing

digital marketing strategies

Continue reading to know each one with detailed information.

SEO (Search Engine Optimization)

This is the most vital method of digital marketing. SEO is the process of creating organic traffic to your website by improving your website’s ranking on major search engines like Google, Yahoo, Bing, etc. The higher the rankings you get, the more potential customers will click on your site and get familiar with your brand. The traffic you generate through with this strategy is those individuals who are showing an interest in your products and services.

PPC (Pay-Per-Click)

PPC is a paid form of advertising that depends on an auction-based system. With PPC, you have to bid on keywords that you want your ads to appear. This is the fastest method to bring traffic to your website. But it will also cost you much, compare with other digital marketing strategies. In this strategy, you only have to pay when someone clicks on your ad, thus you are paying for results and not specific ad space.

Content Marketing

Content is king in any marketing strategy. Write unique and meaningful content that can impress both the reader and the search engine. Content marketing aims at reaching potential customers through appealing and informative content, such as infographics, press releases, blogs, articles, etc. Such content ought to provide value for the customer by way of information that they might be looking for. A great content marketing strategy not only increases traffic to your website but also augments conversions as well.

SMM (Social Media Marketing)

SMM aims at creating brand awareness and consequently increasing traffic and conversions, through social media like Facebook, Twitter, Instagram, Linked In, etc. SMM is the perfect way to create greater engagement with your customers. You can also run a paid campaigns on these social media sites. Moreover, this strategy also generates leads and boosts your search ranking. Millions of individuals spend a lot of their time on social media sites these days, so why should not businesses utilize this great strategy?

Video Marketing

Video Marketing is a lot like content marketing and involves creating engaging and informative videos for the audience. This can include videos with tips, tutorials, instructions, etc. This is also a great strategy to create brand awareness, higher traffic, high conversion rates, and most importantly lead generation.

Email Marketing

This technique is generally utilized for customer retention and retargeting purposes. It is the perfect way to stay in contact with your customers by way of updates about your business products, services, sales and offers, etc. It’s a great way to retarget those customers who had visited your site before but did not convert to a sale. Email marketing is a very cost-effective method of digital marketing.

Voice Search Optimization

Voice search is one of the latest technologies used by many businesses in their digital marketing strategies. It implies optimizing your website’s content for voice search. Nowadays, people do not prefer to type and search but they use voice assistants on their smartphones to search for things they want, as it is easy and convenient, thus optimizing your content for voice search can have many benefits for your business.

Using these digital marketing strategies for your business has many benefits, including:

  • Increased website traffic
  • Improve search rankings
  • Increased brand awareness
  • Increased conversions and sales

To sum up

Numerous businesses already started utilizing these digital marketing strategies to boost their online presence. If you still not taking advantage of these strategies start using them ASAP. Don’t be left behind. Get ahead of your competitors with digital marketing!




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Top 12 Instagram Analytics Tools For Marketers in 2021

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Instagram Analytics Tools




Instagram is a free social media application for sharing photos and videos. Since its launch in 2010, Instagram has become a popular way to connect with celebrities, brands, friends, and family. 

Instagram allows users to create or upload photos and short videos via a mobile app. Users can add text and caption to images to make their posts more attractive.

People can also add a hashtag and location tag to their photos and videos to find their posts within the app.

Many businesses use Instagram analytics to track metrics and evaluate their potential for posts. You can also use Instagram analytics to gain useful insights and increase your marketing strategy.

Instagram Analytics Tools

In this article, we’ll discuss the top 12 Instagram analytics tools for marketers in 2021. You can use these tools to promote your brands.

How to Get Instagram Analytics:

If you want to track your Instagram followers metrics, you can use these two ways: 

  • Instagram analytics tools
  • Instagram business profile

If you already created an Instagram business profile, you can easily see your analytics through the “insights” tap on Instagram. Also, you can use an analytics tool to track your performance.

You can access your Instagram analytics by following these three steps:

  1. Go to your Instagram profile.
  2. Hit the vertical line at the top right corner.
  3. Click the insights tap.

Instagram Insights provides data of your content followers’ demographics and engagement. It also allows you to see which post, videos, and stories your followers have engaged with the most. It can be helpful for you to create future content for your business.

1.Squarelovin:

Squarelovin is a free Instagram analytics tool that shows your post and profiles monthly growth analytics. Additionally, the app gives insights into your audience interests and presence.

You can find out the best hashtags and filters used in your Instagram post and also be able to see which content is more reaching to your followers.

2.Pixlee:

Pixlee is also another free Instagram analytics tool that helps you monitor your best-performing posts. It also has an excellent reporting feature that shows your performer report every week. You can use this data to find social media influencers and marketers posting about their business.

It also offers you hashtag tracking and stats, and it provides an option to identify your most engaging posts. Pixlee provides a great way to track your Instagram followers’ growth.

3.Later:

Later is another Instagram analytics tool. It will improve your business by Instagram marketing strategy. Its distinctive feature is a link in-bio that allows you to link your specific URL, such as product tags, in your Instagram posts.

By linking with link in-bio, you can track page views, website clicks, click-through rate from your Instagram profile and see how many sales a particular post has generated. Later offers free plans for every person, and its paid packages will give access to Instagram analytics like Instagram story insights. 

4.Minter.io:

Another Instagram tool is Minter.io, and it provides insights into your Instagram posts.

Minter creates PDF reports that help you to insights on metrics such as your post, followers, and profile engagement rate and show the most famous photo filters.

Also, you can get a great option to transfer your data in an attractive format. Minter is an excellent way to identify influencers who are related to your business. Through minter, you can determine when your content gets more comments and likes and which hashtag gets a higher engagement level.

5.Smart metrics:

Smart metrics show more than 30 Instagram metrics on an hour basis, and it covers the metric about your post, stories, reels, and your Instagram profile. When it comes to Instagram reels analytics, you can easily track your total number of reach, impressions, comments, and likes. With this, if your reels videos get more engagement, then your  Instagram reels get automatic views organically. By using smart metrics, you can monitor the replies you get on your reels.

You can use this tool to track interaction with your followers and see the hashtag’s engagement. You can also download smart metrics reports as a CSV or PDF document and share them through email with a link.

6.Hootsuite:

Hootsuite packages start from $19 per month, and it allows you to review your Instagram metrics completely. You can get an option to create unlimited reports to compare and analyze your overall performance.

Also, this tool allows you to share reports with different members straight from the Hootsuite dashboard.

7.Iconosquare:

This tool provides insights to optimize your overall social media strategy, and it is a unique tool for brands and marketers who have many accounts on social media. A few features of it include engagement metrics of hashtags and Instagram stories analytics.

This tool helps you to know the age, gender, and language of your followers. Its price begins at $29 per month.

8.Union Metrics:

You can use union metrics to analyze your post engagement, discover fans and help to identify your top content. Use this tool to track which hashtag you can use to get more attention and see which post is most liked by your audience.

It will also tell you the perfect time your followers are most active. However you want to access this platform, you need to get paid. The union metrics packages start from$49 per month.

9.Sprout Social:

Sprout Social allows you to track and assess and improve your Instagram marketing performance. You can use this tool to track hashtag trends, post-performance, competitor, and engagement data. Sprout social has an editing library, which helps you to make your content more attractive.

Sprouts offer Instagram story analytics to track your replies, story via click, and essential KPIs.

10.Analisa:

It is an influencer marketing platform that focuses on Instagram analytics. Analisa provides all your data related to Instagram activity and helps you understand what the number means exactly. Analisa is a free service that provides you with raw data. However, if you want in-depth analytics, you need to buy a premium plan.

You can use two kinds of reports with Analisa, such as @account report and # Hashtags report.

An @Account reports in-depth analysis including:

  • Hashtags and captions
  • Posting map.
  • Total post.

An #Hashtags report to track campaigns:

  • Total engagement per day
  • Average followers reach
  • Audience engagement and posting activity

Instagram hashtags also give depth results about your influencer performance, understand which influencer did the best and select the perfect one for your brand.

11.Socialbakers:

Socialbakers provides a free analytics tool for both personal and business accounts. It provides stats on your most popular Instagram posts and allows you to track your performance and learn what makes your followers do double-tapping.

If you want to get more Instagram story analytics insights, you need to sign up for social bakers, an artificial intelligence-powered marketing suite. You can easily manage your social media accounts by using AI to find what post to share and when to share.

12.Hyper Audio:

Hyper audio is a wide range of databases powered by AI, and it has indexed more than 3 million Instagram accounts. It can help you to differentiate real influencers from fake followers. Hyper audio was motive-built for fraud detection.

It analyzes the influencer profile deep into each follower and exposes the fraud. You can start with an audience quality score(AQS), giving the influencer actual value from 1 to 100. You can follow influencers with an above 70 score. It will provide you with a great sign of how many influencer audiences are quality too.

Conclusion:

There are different types of Instagram analytics tools available for a variety of your needs. If you want to grow your follower count, increase engagement rate, and improve your business and drive more sales, use these Instagram analytics tools to achieve your goals.

Author Bio 

Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.




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Benefits of Website for your Business:

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React Js develop




JavaScript is a dynamic ecosystem and front-end framework. New libraries and tools pop up regularly, each one is a little different for one another, and the user has a wide selection to pick from.

React has hit the mainstream point and is adopted by many big companies like Facebook, Netflix, Airbnb, Dropbox, and much more. Today, reacts have many developer communities, and Facebook maintains the React JS.

React Js simplifies the overall scripting components:

React JS Scripting part is far more comfortable and better when you use the free syntax extension called JSX. This syntax makes the rendering of a subcomponent and HTML quoting an easier task. Its set of writing shortcuts makes your course codes simpler and cleaner when writing a React create Element.

It facilitates the advanced maintenance and boost productivity:

Most often, updates and support turn into stress because the app has a complicated logic, and any modification in one component can affect others. Re-use of assets is one feature developers ever grateful for whenever the topic of ReactJS comes up. Re-employing the same digital object makes workflow less stressful for developers, and this has been made possible by the Facebook development team.

It guarantees quicker rendering:

Considering the overall application performance’s impact is essential when developing a high-volume app. Even new engines and digital platforms can’t guarantee the absence of annoying hitches because the document object model is tree-structured. Even small changes at the top layer can cause an appalling ripple effect to the crossing point.

React Js is SEO friendly:

The ability to react to handle common search engine issues such as its failure to read JavaScript high volume apps is another benefit of using React JS framework to develop your software today.

Having React Js develop an app requires you to hire the best web development companies in Chennai and around India. ReactJs developer team to run your project saves you more time and averts unnecessary back and forth.

To know more: https://domaincer.com/website-development-company




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Digital Marketing Tips Small Businesses Can Follow During Post-Pandemic Time

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Digital Marketing Tips




We all know how challenging 2020 was for small and medium-sized companies. COVID-19 global pandemic risked our lives, and the world had to tackle a severe health crisis. It was tough for small businesses to survive when the only priority at the time was to shut down for survival. Running business became very costly, and risky as the pandemic compromised the well-being of employees and customers. So, 2020 was too harsh for the business community as much as it was for the common people. It was not an easy year, and the impact is not going to disappear any soon.

So, how would you counter the blues that you had to face in 2020?

Here, we will discuss a few ways you can consider for a more flourishing business this year.

Tips to Consider to Stay Ahead in Competition 

Keep Your Website Updated

In this age of online business; when online presence is most essential one should not even think of ignoring their websites or any other online channels they have. Your website is the face of your business, people local and global both come to know about you from your website. Your website represents you online, so your audience expects all the information on your website. So, ensure you keep your website updated all the time. Whatever is happening in your business, it should be there on your websites. You can also talk about success stories and how you succeeded in surviving the pandemic time. It is all about keeping your audience informed and telling them how important they are to you.

You can add COVID-10 related statements, like, how are you managing your work, and what precautions you are taking to protect your employees. Whether you are affected by the pandemic or not, you can put up a statement on your home page. Moreover, if you are an e-commerce store, then you must keep your audience informed about how you will be handling your logistics.

Your Social Media is No Less Important

When things start falling apart, and you find managing your business difficult due to the shortage of employees, your social media channels might feel the heat. Since you are working with lesser resources, you might be busy and focusing more on your business activity, it is normal for many businesses to see social media as unnecessary. However, this is where they are wrong. Social media has become an integral part of people’s lives today. Netizens are spending most of their leisure time on social media. Therefore, you must keep your audience informed about your business activities through your social media channels. You must hire a digital marketing agency to manage your accounts professionally and efficiently. They know how to keep your social media platforms updated with attention-grabbing content to gain decent traction online. It will help you remain in constant touch with your online viewers.

 Use Customer Management Tools

It is not easy to update your customers’ account manually every day. And you cannot afford enough time to do all the data entry jobs and other admin jobs to maintain your customer database. There are many online customer relationship management tools available today in the market. You can always use them to get rid of all the data entry burden and become more productive.

Search Engine Optimisation is Vital

SEO is vital for every website. It keeps you on track and never lets you down. To remain optimised and drive huge traffic to your website, you must not ignore search engine optimisation of your website. If you stop SEO, there is every chance that your rankings on SERP will get badly affected. Can you afford that? You need to ask this question to yourself. You have spent a lot of money and put a lot of effort to get increased visibility and better rankings online. So, to appear on search result pages and to drive traffic to your website, you will need to constantly focus on your optimisation activities. Content planning, writing and blogging for your website is equally important to remain relevant.

Customer Reviews

Every company knows how important customer reviews are today. In a time when an increasing number of people are banking on online stores and channels for their daily purchases, building online reputation becomes an essential factor that every business working to build a brand identity online must consider. Yes, it is vital to building up a positive online presence. You must ask your customers to share their feedback and comment on your website and give product/service reviews. Ask them to rate their experience with you. Also, do not forget to respond to their comments in a friendly and professional manner, irrespective of what comment they post, negative or positive.

Ask for Testimonials

Testimonials are important to improve your online reputation. Ask your customers to write to you. You can publish their comments on your website for your target audience to see. It will encourage your potential customers to build trust on you and in the process can become your loyal customer. People interested in your products and services will definitely want to see what your customers say about you.

Build Strong Alliances

Competition is not the only way to beat your competitors. You can also become successful by sharing ideas and knowledge with like-minded people. No, do not worry, it is very much possible to do it online or digitally. Building strong alliances with other businesses and professionals in your industry is a great way to lead your business to the next level. You can do it through social media or even collaborate through by organising events within your niche. There is so much more you can do to make your target audience aware of your product and services through alliances.

You can also arrange online events, video content or knowledge sharing sessions or even collaborative sales using online or social media platforms. It helps you in getting into the minds of your target audience or potential customers. If you arrange sessions with your target audience, it will help you understand their expectations. Example, if you are into the business of bakery, you can also build an alliance with confectionery distributors, sellers, online food delivery apps, or bakery ingredient suppliers or makers and even packaging companies, event planners and caterers. By sharing all such content online, you can build a strong presence online.

Integrate Google Analytics

Google Analytics is a digital analytics tool used to track social media activities, applications and the traffic to your website as well as analyse your advertising ROIs. It is simple to integrate and use and help you with regular website statistics which you were not able to track otherwise.

Install Google Analytics within your website, create a Google account, enter all business information and then include the code to your HTML file. If you are not very comfortable on how to go about it, you can always hire a professional digital marketing company or specialist to help you create, track and manage your account. They not only track your data regularly but also create comprehensive reports of all the actions on your website and can also guide you where and how to improve. Using Google Analytics you can track the number of visitors to visit your website, the amount of time they spend on a particular page, and what activities they engage in and if your visitors have converted to regular customers. Also, it can tell you who came from where your online transaction rates, and who visited which product. It will make your job of tracking your traffic far easier and not only that, but you can also make improvements to your website for effective results. 

Stay Alert, and Spread the Word

You know what you are serving and who you are catering to. 2020 taught us how a business can make a shift to remain in the competition keeping the current demands in the mind. Demand for personal hygiene products, disinfectant, sanitisers, cleaners, face masks, grew by many folds. We saw how many businesses shifted their focus and started supplying products that were on high demand during that time. Many businesses started home delivery. So, it is important to remain flexible and be ready for all types of situations and meet the demand of that time to stay ahead of your competitors.

However, it is also important that you make maximum noise about your activities when you start something new. Using digital marketing tools it becomes much easier when you are expected to maintain social distancing too to avoid infections. The online space allows you to reach out to your target audience without leaving your comfort zone, be it your home or office. Your website, your social media channels, video messages, online advertisement, online meetings, online events are some of the ways you can choose to remain connected to not only your industry people but also your potential customers.

Keeping your business operations flexible is necessary for the hours of crises. It can encourage you to stand out in the crowd and become successful in your business.

Read Also : Web Development Trends & Technologies in 2021




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Digital Marketing

10 Digital Marketing Trends for Marketers

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10 Digital Marketing Trends for Marketers




Good digital marketing tactics make your brand looks smarter; however great digital marketing tactics will make your customer feel smarter. The tactics that help you to get up close to your audience and give them a real glimpse of the brand are here to stay. The next big thing of 2020 may or may not still be relevant in 2021. This is why marketing experts flout on these hottest digital marketing trends for 2021:

1. Local SEO

For the businesses where the location is the constraint, claiming, and optimizing Google My Business listing is the cornerstone. It helps to provide the necessary information and establish your geographical location. This way one can manage its business information in search, maps, and other Google properties to drive customers and attract more business from relevant local searches.

2. Voice Search

Is your digital marketing tactics voice search ready? If not, you’ve got a problem as this digital marketing trend shows no sign of slowing down and is a very powerful tool to increase brand visibility. Research shows more than half of all smartphone users are engaged with voice search, this provides a huge scope for digital marketers to curate content based on the questions people usually ask, and effectively, showcase the brand as the first one in the search result.

3. No-Click Search

To put it simply, No-Click searches are the search results that answer the questions without having to click on another page. No-Click Search is served directly to the top of the SERP. Search Engine Journal reported that 62% of mobile users bounce out after getting their question answered at the SERP and the featured snippets decreased CTR by 5.3%. Fascinating right?

4. Shoppable posts

Shoppable posts reduce the number of obstacles between a customer and a product. These posts allow the customers to add products they see straight to the checkout and surpasses the need to visit a dedicated website or app of the brand and search for products on it. This way users scrolling through the feed can search, tap, and buy products without navigating out of the social feed and are an ideal way to get the brand in front of new customers.

5. Influencer marketing

What makes influencer marketing red-hot right now? When it has already seized the attention long back. With the latest craze in video production and social media, social media video marketing has become a huge opportunity that can stream longer content to their followers. With the digital age bringing a flood of advertising, the demand for greater authenticity has increased. Influencer marketing knows how to do it right as it leverages the reach of influencers who have already built a large following and a strong brand reputation.

6. Automated Bidding in Google ads

While Automated bidding made its debut in 2016, however, very few businesses leveraged on it. Automated Bidding by allowing Google to use machine learning in analyzing the tremendous amount of data adjusts the bids in real-time. One can soon be able to set device performance targets with Target CPA bidding, it also allows one to set separate CPA goals by the device.

7. Video Marketing

Video marketing is gradually taking off with a rise in the number of online platforms to advertise on. An overwhelming 90% of consumers believe that it is easy for them to make purchase decisions with the help of product videos. They offer one of the highest conversion rates and click-through rates of any form of digital marketing and is a tool to make the customer feel confident in their purchases, and a better sense of scale and specifications that text messages, posts, and pictures cannot.

8. Reviews

Today the brand is no longer what one tells its customers, it is what customers tell each other. Online reviews, therefore, are proving to be make or break in attracting new customers. Customers today prefer to make decisions based on real and unbiased reviews. Having reviews from the verified sources can help the brand to stand out from the competition and build trust.

9. Visual Search

Advances in personalization, natural language processing, and multimedia have resulted in the development of the search industry. Visual search is one of that advancement, wherein one can input an image and receive another, related image or information as an output. Brands using it are witnessing boosted search results and with customers appreciating shoppable content, it would be unwise to not provide visual search. It also helps in cross-selling.

10. AR/VR powered experiences

AR/VR creates an immersive experience that influences the user’s sight and hearing in such a way that they feel they are fully experiencing an entirely different reality. It creates a long-lasting impression on the user’s mind by offering interactive product labels, try-on products, special brand content, live print materials, 3D animated product specifications, etc

Digital Marketing is very dynamic, and it requires experience, knowledge, and deep research to materialize digital marketing tactics and tap the changing consumer behavior and online social networks to drive the strategies. The increased number of media has led to a harder competition for consumers’ attention and not all digital marketing tactics can work for one brand, which is why choosing the right mix of tools at the right time could be the winning strategy in 2021

Read Also : A Comprehensive Guide on Creating a TikTok-like App




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8 Awesome Ways To Increase Your YouTube Subscriber To Your Channel

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Increasing YouTube subscribers




With more than 2 billion active users, YouTube is effectively known as a popular video platform and second website search engine platform. Viewers watched more than one billion hours of video per day and generated billions of views. Individuals and marketers both create YouTube channels for promoting their business and improve the statistics. The ultimate aim for harnessing the power of YouTube channel is to enhance the subscribers for their channel. 

Increasing YouTube subscribers is the most effective way to establish your brand, maximize your reach, and get more audience retention. This article explains the simple 8 tricks to increase YouTube subscribers to your Youtube channel. 

1. Optimize Your Channel:

If you’re running a YouTube channel, it has to keep certain qualities to grab the audience. Your channel looks more attractive and informative to the viewers. After looking out your YouTube channel, they converted from viewers into subscribers! So, you should well optimize your channel. 

Video Title: A title should be precise and more informative when the viewers read that. You can add keywords in the title, which helps to improve ranking in SERP pages.

Video Description: A detailed and accurate channel details significantly gain more knowledge about your brand! A proper description should explain your channel, and don’t forget to add the CTA options in the end. 

Video Channel Art: It is a large banner that helps to identify your brand quickly. When a new user enters the channel for the first time, they will see your channel art. So, customize your channel art with the most attractive colors! 

2. Keep Consistency:

Being consistent is key to getting more subscribers to your channel. So, keep a plan before making a video when you’re going to post the video. If you’re uploading content once or twice a week, you will get more views. “More content-More Views.”

If you get more views, you will probably get more subscribers to our channel, and as a result, you can increase the subscriber count to your channel. If you can increase the subscriber’s growth, your YouTube watch hours also increase frequently. As a result of this, you will win the YouTube monetization method. 

3. Ask Viewers to Subscribe:

At every video, you will remind the audience to subscribe to your channel. At the start or end of the video, ask directly to your viewers to “hit the subscribe button to watch the video regularly.” Also, tell them – if you want to get notifications of new videos, turn on your notifications button (bell icon). In this way, you can get more subscribers to your account and get more views to your videos. 

Add watermark in the subscription button, which helps viewers to subscribe to your channel (it display while playing the video)

4. Do Collaborations with other Influencers:

When you work with other video creators, you will start to build relationships with you and the creators, and you both can exchange ideas, creative new effective ways to grab the audience. Before choosing the influencers, you need to check their account, subscribers level, and video performance. 

Once you can work with an influencer, you have more ideas about creating a video, growing your channel, and reaching new audiences. Also, people can easily recognize your face and style of work when you do individual work. 

After making the video, share the content on both YouTube accounts. Meanwhile, the influencer is also posting the video; make sure to be tagged. Therefore, the influencer’s followers can easily access your account and follow you. 

5. Publish Long Videos:

According to the YouTube ranking factors research, 1.3 million YouTube videos to find the basic factors that help improve your video rank for YouTube’s search engine. In this study, longer videos get more watch time than the shorter videos in YouTube search results.

Keep in mind; you should aim to upload the long videos on your YouTube channel to attract the viewers and convert them into subscribers. The average length should be 14 min: 50 sec, says Backlinko. The length of the video above 1o minutes is to be perfect. 

Also, the videos are most engaged to the audience. While watching the video, the audience feels bored and irrelevant; they never click your video again. 

6. Interact with Your Audience:

Don’t always expect the viewers to only subscribe to your channel. If any viewers interact with you, reply to them. Even more followers and unfollowers commenting on the video, you should respond to the comments like “say thank you or give hearts to your comments.” In this way, you can earn more subscribers to your account. 

Replying to comments is the part of encouragement to the audience participation, increasing your loyal fanbase. Maximum YouTubers don’t respond to their comments. If you develop this habit, you will stand out from the crowd! Also, keep an eye on the comments section because there are many chances to get the new content ideas from comments!!

7. Market Your Channel on Other Social Media:

You may also increase your channel subscribers by cross-promoting your channel on other social networks. After uploading the video content on YouTube, you will share the video link on Facebook, Twitter, Instagram, and LinkedIn is the best way to cross-promote your channel and get a huge fan base to your account. Requesting your Facebook followers or friends to check out your YouTube channel can be a perfect place to start. 

The ultimate way of every YouTuber is to enhance its channel and improve your subscribers. More subscribers mean reaching more people and getting more money from YouTube, such as YouTube ads, affiliate marketing, etc. 

8. Add Playlist to Your Videos:

You can add multiple playlists to your YouTube channel. Why playlist?? 

A playlist means a collection of videos. Everyone can create playlists, share with your friends, and they can also add the video into your playlists. It helps to list audio or video files that can be played back on a media player neither sequentially nor in a shuffled order.

Read Also : Why YouTubers Must Get Youtube Views

While playlists won’t get subscriptions directly, they will increase watch time when they watch more than one video. And if they like your video content, they are more likely to hit the subscribe button. Playlists are more useful in every way and help improve user engagement and get the highest subscribers. 

Conclusion:

You want to enhance your channel visibility and reach your brand to the audience, and you can get the subscribers to your account. Making quality and quantity of content decide to subscribe or content. So, create high-quality content, upload them, and get the audience love via subscription. 

Author Bio

Victoria Daniel is a social media expert and writer who is working in PixelGroovy. She is a regular contributor to well-established IOT blogs and she has been into Internet Marketing for two years.




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