Introduction
The market size of the global OTT market is expected to reach $1,039.03 billion by 2027.
Needless to say, OTT streaming platforms are exploding! OTT or Over-the-top platforms distribute content directly to users through digital means. They mainly feature Movies and TV services via the internet to PCs, Smartphones, Tablets, and other electronic devices. Their content can be downloaded and consumed anytime, anywhere.
Owing to their multiple benefits, OTT streaming solutions are emerging swiftly and are projected to undergo significant transformation in the coming years, enabling users to access everything in one go.
What is a White-Label OTT Platform?
The term white-label refers to a product that is developed by one company and sold to another, which then rebrands it as their own. A white-label OTT platform allows businesses to present the video player with their branding, instead of the service provider. The viewers do not see any logos of the original manufacturer, and therefore, do not know that the platform is developed by another entity. White-label platforms are embedded with HTML5 video players and other tools, offering complete customization for individual businesses.
White-label OTT solution providers eliminate the need for businesses to create everything from scratch. They can just buy these services and go ahead with their video hosting and streaming directly. There is no need for much technical know-how for businesses as the service provider takes care of these things. The service provider, in turn, gets access to the distribution network of its partners, thereby increasing its reach. Thus, it’s a win-win situation for both parties.
Benefits of Using a White-Label Video Platform:
Though there are many free video streaming services available in the market, they are often unreliable. These services have their own limitations, from storage to video quality and more. White-label video platforms are a smart alternative that eases the video delivery process while saving you time and money. Not only this, white-label video platforms offer a variety of other benefits that include:
● Ad-free Viewing Experience:
Even in a free platform, there is no such thing as free. Instead of a fee, you pay through advertisements on your content. The disadvantaged part is you have no control over these ads. They can be of your competitor’s or any product/service totally unrelated to your niche, which may drive the viewers away from your video. Hence, using a white-label video hosting platform prevents from facing such problems.
● No Sudden Shutdowns:
Free services generally use automated algorithms to protect content from copyright issues and other policy violations. This results in videos and live streams getting abruptly shut down even if they follow all the rules. A white-label streaming service, on the other hand, does not monitor the content this way. They are essentially offering companies a technological solution for video hosting and streaming. The legal part of the content is not their responsibility. So, your content is less likely to be taken down.
● Complete Control over Content:
White-label platforms provide you with complete control over your video. You have the option to embed the video on your website homepage or place it behind a paywall. White-label video players are completely customizable as opposed to the free players that let you customize only certain aspects like height and width. Moreover, the free players often show other related videos at the end that might lure away the viewers from your website.
● Freedom to Choose Quality:
Free services usually have limits on the content shared in terms of its file size, playing time, bitrate, or video format. In the case of live streams, they can also limit the resolution and the number of viewers. These limitations can conflict with the constantly changing needs of any business. While, using a white-label video hosting platform it eliminates these needs by offering you complete freedom over the quality, time, format, and other such criteria.
What to Look Before Choosing the Right White-Label OTT Solution?
Every business has its individual needs. And your chosen white-label OTT solution must fulfil these needs in order to help you gain effective results.
Here is a list of features that will help you choose a white-label OTT platform that not only meets your requirements but also exceeds your unidentified expectations.
White-label VOD platform should offer users the option to store and re-stream their live video by turning it into a VOD asset. By pre-scheduling programs, you can also do passive streaming 24X7 for your content.
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Content Delivery Platform:
Content delivery platforms allow you to deliver content using embedded software. It collects, structures, processes, and fine-tunes the content for delivery while tailoring it for specific needs.
The white-label platform needs to be responsive to a range of devices from PCs to Smartphones, Tablets, Smart TVs, etc. The content should also be customizable as per the screen size and specifications.
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Digital Rights Management:
Digital Rights Management (DRM) prevents the unauthorized distribution of your content, thus, offering complete copyright protection. You can set multiple access control to your videos, and password protects the entire platform using a lock system.
To enhance the videos’ reach, users can compress them to reduce the amount of data. Advanced video compression tools can analyze the video and drop indiscernible information, allowing easier transfer to multiple users.
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Revenue Generation Model:
There are multiple monetization methods to earn revenue over your video content. Users can opt for SVOD (subscription), AVOD (advertising), TVOD (transactional), server-side ad-insertion, third-party ad integration, catch up TV, coupons & promotions, etc.
To enhance the discoverability of your videos, you can use various marketing tools like metadata management, calls-to-action, AI-powered recommendation engine, video sitemaps, etc. Marketing software integration along with lead capture form, social publishing, and email marketing help drive conversions and increase ROI.
Reporting and analytics are crucial for the growth of your OTT platform. Tools like device data, custom metrics, live dashboard reports, stream data, and third-party analytics integration help users measure their progress timely. The player data, network data, video quality data, and user data provide insights into the content and audience behaviour.
How to Choose the White-label OTT Video Solution Provider?
Choosing a white-label video solution can be challenging if you are new to this technology. It is recommended to consider your business needs carefully before selecting any video solution provider. Look for a video hosting platform with multi-device support for increased engagements.
A content delivery platform with digital rights management and video architecture will enable the smooth and secure functionality of your OTT platform. Multiple monetization methods support and user metrics will help you increase revenue and improve performance.
Make sure to check the response rate of the customer support service of the solution provider before selecting! Since video hosting and streaming is a technical process, robust customer support is crucial in case of technical difficulties.
Conclusion
A white-label video platform takes the performance of your video player to the next level. It not only helps you with your branding but also provides you better control over your content, resulting in enhanced viewer experience and brand perception by your audience. By investing in the right white-label video platform, you can make your own blockbuster OTT platform and boost your business!
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Hi, This is Dwarakesh. Interested in digging deep into streaming media tools. Love to blog, discuss and share views on the latest technologies tips, and tricks.