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Stay On Top Of Your Social Media Campaigns With These Metrics



Social Media Campaigns

The world of social media is a powerful world. It can influence thousands of people to like your brand or it can obliterate your brand from digital existence. It is also a confusing world especially for companies if they want to use it to grow their brand and get the kind of results that they are looking for. 

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Social media metrics help us track our brand’s visibility, popularity and how many people are interacting with the brand at any given time. The problem is that there are a multitude of metrics that can be analyzed. What should a company track? Which metrics are important and which of them can be let go? Here we will discuss some of the metrics that are important to you based on your goals. These metrics are from different social media platforms and they will help you find out your standing as compared to your competitors.


The metrics that you need to track depend on your social media goals. You need to select each metric according to each goal so that it can help your marketing strategy. So, if your goal is to increase the rate of conversions, then your social media metric should be the one that helps you track the visits to your site that come from one of your posts on a social media platform. If you know your goals, you can properly identify the social media metric to go with it.

Social media metrics are important as they tell you how successful your campaign is, how well it is performing and whether you need to make any changes to make it even better. You can even check those metrics after the campaign has ended to ensure that the same mistakes aren’t repeated in any later campaign and if something went successfully, you can identify it so that you can replicate it later.


Every social media platform has its own way to analyze metrics. They each have their own analytics interface that you can use. If you are using Facebook, it is the Insights tab. If you are using Twitter, you can go to the twitter analytics

twitter analytics

These analytic tools are a great place to begin if you are just starting out or if you don’t have a very big budget. Here are some of the basic metrics that you should be tracking:


Engagement refers to the amount of interactions that are happening with your account and how often. All social media platforms have some form of engagement metrics that you can use to analyze the interactions. Engagement is a big term that contains smaller metrics. These include likes, comments, shares, retweets, and clicks.

These will easily tell you how responsive your audience is and how many real followers do you have. It will also let you know which of your content is interesting. You can analyze the posts with the most engagements to find out what type of content they like so you can create more content like it. 

In the analytics tool you will get to see metrics like:

  • Likes
  • Comments
  • Retweets/shares
  • Post engagement rates
  • Account mentions

What you need to know is that analyzing just one of these metrics will not be able to help you make an informed decision. You need to look at a combination of metrics to look at the entire picture. For example, a post that you shared might have a lot of likes but little or no shares or retweets. If your post had a CTA, then the likes are of no use if action wasn’t taken. 


These are two of the most used terms among marketers and one of the most confusing as well. Most people take them as synonyms and think that they mean the same thing. These are two different metrics that are extremely important if your goal is to increase brand awareness and perception. So make sure that you understand both the metrics. Impressions refer to the number of times that a post shows up in someone’s timeline. Reach is the number of unique viewers that the post reached. That means if your post was viewed by 10,000 people once, then its reach is 10,000 but if it was viewed by 5,000 people twice, then its reach is 5,000 while its impressions are 10,000.

Whether your goal is to improve your brand awareness or to educate your followers about your brand, products or services, you will need to look at both the metrics to make sure that your goal is being met. You will also need to combine these metrics with the engagement metrics.


Audience growth is a great way to know the reach of your brand. You can analyze the audience to find out where they are coming from, what they do, and a host of other things and find out your target audience. The formula for audience growth rate is simple. Just select a period and then divide the new followers you got during that period by your total number of followers.

twitter analytics


This refers to the number of people who are talking about your brand on different social media channels. This can help you find out whether your strategy is working or not and you can make amendments according to the results. You can use your social media analyzing tools to measure the mentions across different channels. Compare it with the mentions of competitors and it will give you the total number of industry mentions. IF you divide your brand’s mentions by the industry number you will easily get the social share of voice percentage of your brand.


The conversion rate is one of the best ways to find out how many of your target audience actually took the call to action. This rate is made up of the visitors that came to your website and took the desired action. If you are a digital agency, that action might be downloading an E-book on how to design a logo, listening to your podcast, watching your “how to” video or signing up for your newsletter. Conversion rates let you know just how relevant your content is to your audience.


If you are investing in social media advertising then this is one of the most important metrics for you. CPC or Cost per Click is the payment you make per click for the social media post that you have sponsored. It could be a banner ad, a video, or any other media. The CPC rate will really help you find out whether your investment was a worthwhile one or not. Depending on this metric you can decide whether to invest more in such advertisements or to change your content or strategy.


According to a survey 96% of consumers engage with brands that they follow on multiple social media platforms. It could be anything from commenting on one of your products to asking a question from the customer service team. Customers also love to leave reviews about the product or service that they have recently used. Make sure that you answer all the mentions on social media. This will not only increase brand loyalty among existing customers but also help engage new customers. 


Bounce rate refers to the percentage of visitors who clicked on the link that was provided in your post and landed on your website only to leave immediately without taking any action. This will allow you to measure your social media traffic as compared to other sources of traffic. 

For example, if your social media bounce rate is lower than the other sources then that means that your campaigns are targeting just the right audience and your goals are being met. Now you have to ensure that your campaigns on other sources perform just as well.

This can also tell you if your website’s content or designs have any problem. If your target audience on your social media platforms are clicking the links on your post but immediately leaving your website then there is a discrepancy that you need to address as fast as you can.

These are some of the most basic social media metrics that you can track to analyze your social media campaigns and make well informed future decisions. They tell you whether your campaigns are successful or if you need to work on them. So use these metrics and find out if your social media goals are being met or not.


Sarah Jay is a creative content writer from Logonado, she always keeps an eye on trending writing styles that is the reason she moves to Sydney from Melbourne in order of enhancing her writhing skills. Also, in her free time she loves to design creative logos and craft animated videos for small businesses.

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Successive Tips To Reach Audience Through Videos In TikTok



Successive Tips To Reach Audience Through Videos In TikTok

TikTok is a massive platform where people show off their videos to reach an audience. Primarily, they get involved here for entertainment purposes, which involves funny, motivation, cooking, and even fitness. TikTok allows people to make short videos, which generally aim at a younger audience. Be strategic about what content that you could produce on your videos.

TikTok plays a role in trending videos, which are likable ones by the audience. Once they get to know the streamed trend ones, they use their style and deliver them. At first, it was called, which uses videos at a range of 15 seconds. TikTok provides features where users can make a video and match the song they are interested in and post. This app, in turn, created more content creators to lead their way towards making money.

Once done with the TikTok video, sharing plays a significant role in noticing if your post is eligible to withstand this platform. TikTok uses a short-form video, where you must deliver your content in a specified duration of time. For a particular short video reach, you can buy TikTok Followers to gain more popularity that enhance new followers. Also, Content visibility TikTok amazed people with over 500 million monthly active users. The TikTok app also helps people in branding their products for their reach.

TikTok platform familiarizes people in the slot where content plays a vital role through their profile. Use the pro account if you have to brand your product’s visibility. This app uses celebrities which drives people more to make their first video. The vast people across these TikTok platforms are the young ones. Some use these apps for entertainment, while others use them for launching their small businesses. However, TikTok can help people in many ways as they can be productive as well.

The specific content ideas that could make you stand still in the platform are:

  • Work With Influencers
  • Hashtag Challenge 
  • Make A Educational Video
  • Theme On Trending Hashtag
  • Work With Influencers

What is the role of an influencer? Influencers in TikTok can make your brands visible even to a new audience. They also have the power to create new customers with their effective marketing strategy in TikTok.. 

How does the concept work? Make a goal and research of the video that can do all seek an audience. Be aware when choosing the audience because they are the ones who can interact with the audience for better reach of the brand of the product. Give the space that they could for your brand awareness to target people. Follow the TikTok guidelines, which can be a preservative for influencer marketing

Here, influencers provide the brand owners the credibility of the product’s brand. The influencers can be paid accordingly on the progressions they made towards a particular product. Influencers get delivered via the following:

  • Free Product:

What are they? The influencers who promote a product’s brand in TikTok do not charge for posting all time. They accept the product, which they reviewed. So they could even make their way on the following product promotion.

  • Affiliate Program Commission 

Brand owners conduct affiliate programs and make influencers a part of them in this platform. Through these programs, influencers get paid as a commission.

  • Paypal

They are the easy means of transactions, where people send and receive amounts in simple ways. Also, you can cross verify the payment details

  • Gift Cards

Gift Cards can be an excellent method to make payments to influencers, as they can provide themselves with what they want.

  • Hashtag Challenge

The hashtag is not a idea, but it works well in terms of fame to research the hashtags that suit your content. When you use this hashtag challenge technique, you can choose the tag that fits your niche and TikTok likes for the 

Consider if your video is about a sport, football. Choose the hashtags that could rank your football content video at the top level.

  • Make A Educational Video

Apart from other entertainment purposes, TikTok also does bring a sort of awareness regarding the educational content. It can be a platform to promote learning apps.

Consider an example when a person asks for medicare, a doctor can suggest the advice in a video form, which can be helpful to other persons.

  • Theme On Trending Hashtags

Whenever content is done with authentication and about to deliver a video, try to provide them in trending videos. Trends act more among the audience on bringing fame.

Consider when you are about to make a bullet journal, surf the song that has been new in TikTok. Add the music effect to the journal content to get more views.

Provide effective content that plays well on TikTok. Also, make a strategy to reach people within a short span. Plan to make one effective video reach rather than making more with a slight amount of views.

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How To Get Discovered On Instagram In 6 Simple Steps




Instagram has developed rapidly from a simple photo-sharing platform to a powerful marketing tool to grow your audience. It has helped brands and influencers , and individuals to become sensational social media stars.  Celebrities, entrepreneurs, models, and other professionals have all benefited from the platform’s sponsored content. 

The engagement rates on Instagram for brands are unmatched by any other social media channel. Brands receive roughly 60 times the interaction per follower on Twitter than on Facebook. Also, Instagram has more than double the interaction per follower.

As a result, the site now has over 28 million active company profiles and 2 million advertisers. If you want to advertise on Instagram and build a vast and loyal following, the following strategies should prove beneficial.

Choose Eye-Catching Aesthetics

Aesthetics are critical on Instagram. We all know that Instagram is a photo and video sharing service. To begin, you must establish and maintain a consistent brand look on your account. If you are running a fashion business, you want your graphics to be clean and sleek. Promoting a lifestyle brand demands posting more vibrant and attractive images. You follow people on Instagram whose photography is impressive and engaging. Upload your best images to your profile and grab people’s attention the moment they land on your page. Make sure to choose aesthetics that are relevant to your brand. Avoid frequently changing your filters to build a consistent theme and a unique style that others can emulate.

Discover Your Niche

To grow your following efficiently, you must first determine your target demographic. Determine the demographics of your ideal followers and how you would like to connect with them on social media and your business. While it’s beneficial to prove that you are versatile, you should customize your content to attract people of the same niche. If your primary focus is fitness, you’ll target exercise and sports fanatics by posting fitness videos and diet suggestions. People are likely to unfollow you either when they across irrelevant content in your feed or when you post inconsistently. Bear this in mind before you begin uploading anything. Keep your business account professional and avoid posting your personal photos.

Write Engaging Captions

When you’re browsing Instagram, looking at photographs without knowing what it is about is quite tricky, especially when you notice interesting stuff and want to learn more. Maintain engagement with your audience by using funny, short subtitles that clearly describe what they’re seeing. Captions are an excellent method to demonstrate your brand’s personality, as people seek connection with those they follow. Communicate with them through captions. Captions should be useful, descriptive and show brand spirit. People prefer simple, brief, and engaging bits of textual content to read on social media, and captions should reflect that. Many studies conducted recently report that including compelling captions along with your content tends to get automatic Instagram likes in massive amounts eventually leading to more comments, shares and saves.

 Look At Your Competitors

As is the case with many other industries, the social media space is extremely competitive. Examining fellow Instagram users who are experts in areas similar to yours is a great idea. Consider their engagement numbers, the hashtags they use, the frequency with which they post, and the content they share. Analyze the type of content they use to gain followers and produce the most engagement. It’s also beneficial to determine which posts fail to make an impression. These insights will assist you in optimizing your own content to move a step ahead of your competitors. Additionally, you might profit from selecting your images and videos more consistently.

 Use Instagram Stories & Live

Instagram Stories is another interactive feature much similar to Snapchat and allows you to post images and video statuses that your followers can view. You can include raw content without much overdo and people just love watching this type of stuff as it looks more genuine and natural. Applying this strategy for your new products can help you get more conversions through Instagram stories. Going live on Instagram is another feature which facilitates live interaction with your followers through comments and conversations. Remember not to use the live feature like a marketplace to sell you products. Make use of it to entertain and engage people with fun and happiness.  Also bear in mind that Instagram live is an excellent place where you can introduce your new products, announce discounts and promotions. The Split screen option that comes with the live feature allows two users to be on a live video.

Be Interactive

When you interact continuously with people through comment underneath their Instagram posts, people will naturally tend to visit your profile to know more about you. The same thing happens when you interact with them through direct messages or in livestream. Keeping it a continuous practice to reply to followers comments, including relevant people in tags are sure to make people look who you are. The day you are about to have massive people following you is very near.

Besides responding to comments you receive for your posts, you can also post comments for your followers’ content. This leads to a continuous exchange of ideas making a closer connection with your followers. Following Instagram hashtags that are relevant to your niche is another strategy that increases engagement and gets more people to take notice of you.

Final Thoughts

Instagram has developed into a global social media force, and with the right social strategy, you can use Instagram as a perfect marketplace. To be a successful marketer on Instagram, you need to understand and practice proper tactics. By doing so, you acquire a huge and loyal following and take your brand a long way on Instagram.

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25 Important Statistics Of YouTube That Everyone Should Know in 2021 (To Improve marketing)



25 Important Statistics Of YouTube That Everyone Should Know in 2021

YouTube is one of the most popular platforms to share your video content with larger audiences. Within a short span of 15 years, YouTube has grown to a higher point among many marketers to show their products to wider audiences.

Here are some statistics that give the journey of YouTube success and to use them in your marketing strategy to improve your business.

1. Monthly Active Users

From the latest statistics in 2021, YouTube has over 2.3 billion monthly active users, which is nearly one-third of the population. YouTube captures audiences from every corner, making it easy to connect with your target audiences. Attract your potential customers by giving engaging content.

2. Second Most Popular Website

Next to Google, YouTube becomes the second most popular website driving higher traffic in the world. The usage shows that people refer to YouTube frequently for learning and also for entertainment purposes. YouTube creation gives way to many people to access and share videos often.

3. Adults In U.S. Use YouTube By 74%

According to Pew Research, the most popular online platform in the U.S. is YouTube. The adults of about 74% in the U.S. use Youtube than Facebook (with 68% of adults usage) and Instagram (with only 40% of adults usage).

The e-marketers predict that by 2024, the number of people watching YouTube in the U.S. will increase to 228.1 million.

4. Second Largest Search Engine

Youtube is not only the most popular website but also the second largest search engine next to Google. This shows the importance of YouTube SEO resulting in more searches as a video-sharing platform and generates billions of views in a single day. The popularity provides a way to reach higher audiences.

5. Watches A Billion Hours Video Content In A Day

With a large user base of two billion people, YouTube also has engaging audiences watching more than one billion hours of video content in a single day. Create content using marketing strategies and correct descriptions to find out your brand easily by your audiences.

6. Highest YouTube Traffic From US

From the above discussions, you have seen that YouTube is the most popular online platform. The highest traffic for YouTube comes from America with about 16.4%, whereas India drives 9.3% and Japan with 4.9%. 

7. Higher Male Users With 56%

More than 56% of males use Youtube worldwide, and 44% of females use YouTube. Though the usage of YouTube by the male is higher, there are plenty of women using this platform to earn by creating content based on different interesting topics.

8. YouTube Serves Over 100 Countries In 80 Languages

Another amazing piece of information about YouTube is, over 100 countries use YouTube in 80 different languages. Using YouTube for marketing is a great chance to know your business or brand to a wide range of people. Boost your marketing strategy by publishing your videos in different languages to gather new audiences.

9. 500 Hours Of Content Uploads Every Minute

An interesting fact is that more than 500 hours of video content are getting uploaded every minute. Concentrate on ways of creating content to stay ahead of this huge competition. 

Focus on using relevant keywords, attractive titles, and engaging descriptions to optimize your video resulting in a higher ranking on YouTube. You can also use hashtags related to your video content for easy identification of your topic.

10. 55% Of Marketers Use YouTube

Most of the video channels on YouTube are based on marketing their business or brand. According to a Social Media Examiner’s report in 2020, 55% of marketers use YouTube as a marketing channel to increase their brand awareness on YouTube among other brands. Make your presence on YouTube to stay competitive among other marketers.

11. Video Views Targeting “Beginners” Increased 50% In 2020

Unexpectedly, 2020 was the year with social distancing and quarantines. This makes people search for hobbies and to utilize time in a useful way. YouTube provides a way to fulfill their necessity by publishing videos. Most channels started to post videos targeting the keyword “beginners,” which led to an increase of video views to 50%.

Creating content for newbies is a perfect idea to reach out to new audiences and increase the subscribers for your channel.

12. 62% Of Users Access Daily

YouTube has large active audiences of more than two billion people. With that, more than half of the users, i.e., 62% of people access YouTube daily in search of any video. Among ten users, nine users access YouTube weekly, with 92%. Nearly all the users access YouTube monthly once, with 98%. The higher engagement will bring you to find your loyal audiences for your business.

13. 81% Of Parents Let Their Child To Watch YouTube

The products related to toys and other kids’ brands gain massive profit by targeting children. More than 81% of parents let their children watch YouTube providing a great opportunity for brands to create ads and content focusing on kids and family.

The most viewed video on YouTube with 7 billion views is “Baby Shark Dance,” attracting the kid’s presence to their channel with their content.

14. 4th Most Downloaded iPhone Application

In 2020, YouTube became the most downloaded application on the iPhone behind Disney+, TikTok, and Zoom. This shows the popularity of video-sharing apps, reaching different engaging audiences to reach your targeted audiences. From the above information, video marketing is growing day by day in the online platform.

15. 37 Million YouTube Channels

The interesting fact is that more than 37 million YouTube channels have been created to promote their business with larger audiences. Out of these channels, 230,000 YouTube channels have about 100,000 subscribers, more than one million subscribers for 22,000 channels, and about 10 million subscribers for more than 700 YouTube channels. This shows the successful path on YouTube.

16. 89% Users Include YouTube In Their Marketing Strategy

YouTube is an excellent place to grow your business on a higher level. People concentrate on video blogs rather than the text blog since the video content provides an easy and clear understanding of a particular topic. So more than 89% of marketers plan to use YouTube in their 2021 marketing strategy.

17. 65% Of People Connect Content With Real Life

Most viewers of 65% watching YouTube say that they connect their life with the YouTube content making them feel like living in the content while watching videos. In 2021, it is very important to keep people connecting to their hobbies and passions. Keep on updating your daily activities to engage the users with your brand.

18. 70% Content Watched On YouTube

While preparing a video, ensure that your video is mobile-friendly because 70% of video content on YouTube is being watched on mobile devices. There should not be any hard text to read in your content, ensuring it fits on small screens.

19. Livestream Videos Increased By 45% In 2020

In 2020, people watching Livestream videos on YouTube increased by 45%. Many events may get canceled, or you are not in a position to attend the event due to some reasons. For those people, streaming videos in Live connects people to be in their location. More than 53% of viewers say watching these videos helps them to connect with large people.

20. 72% Of People Use To Keep Them Fit

Due to the pandemic situation, people started to concentrate on their health to keep them fit. In 2020, 72% of people used YouTube to watch videos regarding exercises to keep themselves healthy. There are about 180 million views on dance workout videos from mid-March to May alone.

21. 171 Million Subscribers For The Most Popular Channel

The most popular channel on YouTube is the T-Series channel, a film production company and an Indian music record label. The T-Series has subscribers of 171 million people. There are some of the other popular channels,

  • YouTube movies
  • Music
  • PewDiePie
  • Cocomelon.

22. Visitors Check An Average Of 8.89 Pages Per Day

The visitors on YouTube not only check the particular channel. They keep on ducking out to other related channels to gather more information. The YouTube visitors, on average, check about 8.89 pages in a single day. This increases the total consuming time on YouTube and also the number of content they view.

23. Advertising Revenue In Q3 2020

YouTube is an excellent place for performing your advertisement to a higher level among different audiences. The advertising revenue of YouTube in the third quarter of 2020 is over $5 billion, which is the greatest achievement.

24. 100 Billion Hours Of Gaming Videos Watched In 2020

YouTube has more than 40 million gaming channels active. In that, more than 80,000 channels have minimum subscribers of 100,000. Youngsters on YouTube show interest in watching gaming videos, and in 2020, users watched more than 100 billion hours of gaming videos.

The gaming channel often watched by viewers is Minecraft with 201 billion views, and next to that is the Roblox channel with 75 billion views.

25. Highest Paid Channel

YouTube pays highest to the channel “Ryan ToysReview” with $29.5 million each year, which is running by a nine-year-old child, Ryan Kaji. He gives reviews of new games and toys. Mr.Beast channel on Youtube gets the second highest pay with $24 million.

Final Thought

Before planning to use YouTube for marketing, know about the above statistics to grow your business to a high level in a successful way. It is also important to monitor your audience’s behavior and use the right tactics to improve your brand visibility among your competitors.


Victoria Daniel is a social media expert and writer who is working in PixelGroovy. She is a regular contributor to well-established IOT blogs and she has been into Internet Marketing for two years. Also, you can find me on

Read Also : 10 Tactics to Get Maximum Views on YouTube

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10 Tactics to Get Maximum Views on YouTube



10 Tactics to Get Maximum Views on YouTube

Digital marketing has grown exponentially over the years, thanks to the increased penetration of the Internet.

If you want to look for any information online, then you can get it through search engines.

YouTube is the second biggest search engine that is accessed by more than 1 billion people daily.

The huge popularity of YouTube has made it the ideal platform for marketing companies to advertise their message. 

If you have a YouTube channel and want to improve your online sales, you should consider boosting views on the channel. 

One of the simple yet effective ways to boost views is to buy instant YouTube views from a well-known service provider. Moreover, it is the same method used by various people who are starting their YouTube journey.

Besides this, here we have shared the top 10 ways to increase YouTube views effectively. Following the same will boost your brand image and improve your sales figure. 

Proven ways to increase your YouTube viewership

Follow the tips that we have shared with you in this article to get more views on YouTube to amplify your brand message online. 

Create interesting content 

Any hack that you use to promote your videos on YouTube would not work if the content is not interesting.

The best way to get high YouTube views is to create videos that meet the needs of your target audience. 

Encourage subscription to your channel 

Retaining your old customers and getting new ones is the best way to increase YouTube views. 

To do this, you can encourage your present viewers to subscribe to your YouTube channel.

Prompt the viewers at the end of a video to subscribe to your channel and click on the bell icon to get instant notification for any new release. 

Increased subscription will lead to an increase in the number of views for any new video you upload. 

Create a playlist 

Creating a playlist for your videos is a good strategy to keep the attention of the user tied to your channel.

The autoplay features of your channel use the powerful loss aversion phenomena to prompt the viewer to watch more videos from your channel. 

Furthermore, a playlist allows you to put keywords in the title to improve the ranking of your channel leading to more views. 

Your video should be embedding enabled 

Enabling embedding in your videos would allow the viewers to link it to their websites or blogs. 

This in turn will help you to reach out to a larger audience and get more views on YouTube. 

Advertise your videos on different social channels 

If you have a presence on multiple social media channels, then let your viewers on other social channels know when you upload a new video on YouTube. 

The best way to do it is by releasing a short teaser video and posting it on other social channels. 

Provide a link along with the teaser which when clicked would take them to the YouTube video. 

This would help you gain more YouTube views. 

The importance of Watch Time 

Watch Time is an extremely important concept used by the YouTube algorithm to rank a video.

In simple terms, Watch Time means the number of time people spends watching your video.

Therefore, if you have a good quality video that people watch until the end, then it would increase the Watch Time.

This in turn would affect the ranking of the video leading to higher YouTube views. 

Create a community 

You must regularly engage with your audience to create and nurture a community that loves to watch your channel.

To create a community, you must regularly answer any feedback or comments that they give on your channel.

This will help nurture a feeling of partnership among your viewers that in turn will give you higher YouTube views for any video you upload.

Furthermore, you should also participate in your niche community by subscribing to other channels and commenting on their videos.

Additionally, promoting videos of other channels will also help you to score Watch Time credits that will get you a higher ranking.

Optimize the title of your videos 

Search Engine Optimisation (SEO) strategy is extremely important to improve the ranking of your YouTube Channel leading to improved viewership.

The YouTube algorithm considers multiple things to award a higher ranking to a channel or video.

If you want to get more weightage from the algorithm, then you should optimize the title of the video, the video file names, tags, and descriptions.

Including keywords in these is the best strategy to get a higher ranking in any organic search engine result.

Moreover, as a higher ranking increases the traffic, it would lead to high YouTube views. 

Create attractive thumbnail images 

A thumbnail plays an important role in getting more YouTube views for your video.

We suggest that instead of the auto-generated thumbnail images, you should create your own to attract the attention of the target audience. 

Transcribe your videos 

It has been observed that many times good videos with high-quality content do not get views because of language constraints.

Adding transcripts to your videos as subtitles will ensure that you get more YouTube views.

People who do not understand the language in which you have uploaded the video can with the help of the subtitles able to understand the content. 


We hope that the points that we have shared with you in this article would give you an idea of how to increase free YouTube views for your videos.

While implementing these ideas you will find that the success rate can differ for different videos.

Therefore, you have to mix and match these points and add some of your own to find out the right strategy to get more YouTube views for your channel.

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Top 12 Instagram Analytics Tools For Marketers in 2021



Instagram Analytics Tools

Instagram is a free social media application for sharing photos and videos. Since its launch in 2010, Instagram has become a popular way to connect with celebrities, brands, friends, and family. 

Instagram allows users to create or upload photos and short videos via a mobile app. Users can add text and caption to images to make their posts more attractive.

People can also add a hashtag and location tag to their photos and videos to find their posts within the app.

Many businesses use Instagram analytics to track metrics and evaluate their potential for posts. You can also use Instagram analytics to gain useful insights and increase your marketing strategy.

Instagram Analytics Tools

In this article, we’ll discuss the top 12 Instagram analytics tools for marketers in 2021. You can use these tools to promote your brands.

How to Get Instagram Analytics:

If you want to track your Instagram followers metrics, you can use these two ways: 

  • Instagram analytics tools
  • Instagram business profile

If you already created an Instagram business profile, you can easily see your analytics through the “insights” tap on Instagram. Also, you can use an analytics tool to track your performance.

You can access your Instagram analytics by following these three steps:

  1. Go to your Instagram profile.
  2. Hit the vertical line at the top right corner.
  3. Click the insights tap.

Instagram Insights provides data of your content followers’ demographics and engagement. It also allows you to see which post, videos, and stories your followers have engaged with the most. It can be helpful for you to create future content for your business.


Squarelovin is a free Instagram analytics tool that shows your post and profiles monthly growth analytics. Additionally, the app gives insights into your audience interests and presence.

You can find out the best hashtags and filters used in your Instagram post and also be able to see which content is more reaching to your followers.


Pixlee is also another free Instagram analytics tool that helps you monitor your best-performing posts. It also has an excellent reporting feature that shows your performer report every week. You can use this data to find social media influencers and marketers posting about their business.

It also offers you hashtag tracking and stats, and it provides an option to identify your most engaging posts. Pixlee provides a great way to track your Instagram followers’ growth.


Later is another Instagram analytics tool. It will improve your business by Instagram marketing strategy. Its distinctive feature is a link in-bio that allows you to link your specific URL, such as product tags, in your Instagram posts.

By linking with link in-bio, you can track page views, website clicks, click-through rate from your Instagram profile and see how many sales a particular post has generated. Later offers free plans for every person, and its paid packages will give access to Instagram analytics like Instagram story insights.

Another Instagram tool is, and it provides insights into your Instagram posts.

Minter creates PDF reports that help you to insights on metrics such as your post, followers, and profile engagement rate and show the most famous photo filters.

Also, you can get a great option to transfer your data in an attractive format. Minter is an excellent way to identify influencers who are related to your business. Through minter, you can determine when your content gets more comments and likes and which hashtag gets a higher engagement level.

5.Smart metrics:

Smart metrics show more than 30 Instagram metrics on an hour basis, and it covers the metric about your post, stories, reels, and your Instagram profile. When it comes to Instagram reels analytics, you can easily track your total number of reach, impressions, comments, and likes. With this, if your reels videos get more engagement, then your  Instagram reels get automatic views organically. By using smart metrics, you can monitor the replies you get on your reels.

You can use this tool to track interaction with your followers and see the hashtag’s engagement. You can also download smart metrics reports as a CSV or PDF document and share them through email with a link.


Hootsuite packages start from $19 per month, and it allows you to review your Instagram metrics completely. You can get an option to create unlimited reports to compare and analyze your overall performance.

Also, this tool allows you to share reports with different members straight from the Hootsuite dashboard.


This tool provides insights to optimize your overall social media strategy, and it is a unique tool for brands and marketers who have many accounts on social media. A few features of it include engagement metrics of hashtags and Instagram stories analytics.

This tool helps you to know the age, gender, and language of your followers. Its price begins at $29 per month.

8.Union Metrics:

You can use union metrics to analyze your post engagement, discover fans and help to identify your top content. Use this tool to track which hashtag you can use to get more attention and see which post is most liked by your audience.

It will also tell you the perfect time your followers are most active. However you want to access this platform, you need to get paid. The union metrics packages start from$49 per month.

9.Sprout Social:

Sprout Social allows you to track and assess and improve your Instagram marketing performance. You can use this tool to track hashtag trends, post-performance, competitor, and engagement data. Sprout social has an editing library, which helps you to make your content more attractive.

Sprouts offer Instagram story analytics to track your replies, story via click, and essential KPIs.


It is an influencer marketing platform that focuses on Instagram analytics. Analisa provides all your data related to Instagram activity and helps you understand what the number means exactly. Analisa is a free service that provides you with raw data. However, if you want in-depth analytics, you need to buy a premium plan.

You can use two kinds of reports with Analisa, such as @account report and # Hashtags report.

An @Account reports in-depth analysis including:

  • Hashtags and captions
  • Posting map.
  • Total post.

An #Hashtags report to track campaigns:

  • Total engagement per day
  • Average followers reach
  • Audience engagement and posting activity

Instagram hashtags also give depth results about your influencer performance, understand which influencer did the best and select the perfect one for your brand.


Socialbakers provides a free analytics tool for both personal and business accounts. It provides stats on your most popular Instagram posts and allows you to track your performance and learn what makes your followers do double-tapping.

If you want to get more Instagram story analytics insights, you need to sign up for social bakers, an artificial intelligence-powered marketing suite. You can easily manage your social media accounts by using AI to find what post to share and when to share.

12.Hyper Audio:

Hyper audio is a wide range of databases powered by AI, and it has indexed more than 3 million Instagram accounts. It can help you to differentiate real influencers from fake followers. Hyper audio was motive-built for fraud detection.

It analyzes the influencer profile deep into each follower and exposes the fraud. You can start with an audience quality score(AQS), giving the influencer actual value from 1 to 100. You can follow influencers with an above 70 score. It will provide you with a great sign of how many influencer audiences are quality too.


There are different types of Instagram analytics tools available for a variety of your needs. If you want to grow your follower count, increase engagement rate, and improve your business and drive more sales, use these Instagram analytics tools to achieve your goals.

Author Bio 

Caterina Taylor is an experienced social media marketer and writer who works at She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.

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Digital Marketing

Benefits of Website for your Business:



React Js develop

JavaScript is a dynamic ecosystem and front-end framework. New libraries and tools pop up regularly, each one is a little different for one another, and the user has a wide selection to pick from.

React has hit the mainstream point and is adopted by many big companies like Facebook, Netflix, Airbnb, Dropbox, and much more. Today, reacts have many developer communities, and Facebook maintains the React JS.

React Js simplifies the overall scripting components:

React JS Scripting part is far more comfortable and better when you use the free syntax extension called JSX. This syntax makes the rendering of a subcomponent and HTML quoting an easier task. Its set of writing shortcuts makes your course codes simpler and cleaner when writing a React create Element.

It facilitates the advanced maintenance and boost productivity:

Most often, updates and support turn into stress because the app has a complicated logic, and any modification in one component can affect others. Re-use of assets is one feature developers ever grateful for whenever the topic of ReactJS comes up. Re-employing the same digital object makes workflow less stressful for developers, and this has been made possible by the Facebook development team.

It guarantees quicker rendering:

Considering the overall application performance’s impact is essential when developing a high-volume app. Even new engines and digital platforms can’t guarantee the absence of annoying hitches because the document object model is tree-structured. Even small changes at the top layer can cause an appalling ripple effect to the crossing point.

React Js is SEO friendly:

The ability to react to handle common search engine issues such as its failure to read JavaScript high volume apps is another benefit of using React JS framework to develop your software today.

Having React Js develop an app requires you to hire the best web development companies in Chennai and around India. ReactJs developer team to run your project saves you more time and averts unnecessary back and forth.

To know more:

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8 Awesome Ways To Increase Your YouTube Subscriber To Your Channel



Increasing YouTube subscribers

With more than 2 billion active users, YouTube is effectively known as a popular video platform and second website search engine platform. Viewers watched more than one billion hours of video per day and generated billions of views. Individuals and marketers both create YouTube channels for promoting their business and improve the statistics. The ultimate aim for harnessing the power of YouTube channel is to enhance the subscribers for their channel. 

Increasing YouTube subscribers is the most effective way to establish your brand, maximize your reach, and get more audience retention. This article explains the simple 8 tricks to increase YouTube subscribers to your Youtube channel. 

1. Optimize Your Channel:

If you’re running a YouTube channel, it has to keep certain qualities to grab the audience. Your channel looks more attractive and informative to the viewers. After looking out your YouTube channel, they converted from viewers into subscribers! So, you should well optimize your channel. 

Video Title: A title should be precise and more informative when the viewers read that. You can add keywords in the title, which helps to improve ranking in SERP pages.

Video Description: A detailed and accurate channel details significantly gain more knowledge about your brand! A proper description should explain your channel, and don’t forget to add the CTA options in the end. 

Video Channel Art: It is a large banner that helps to identify your brand quickly. When a new user enters the channel for the first time, they will see your channel art. So, customize your channel art with the most attractive colors! 

2. Keep Consistency:

Being consistent is key to getting more subscribers to your channel. So, keep a plan before making a video when you’re going to post the video. If you’re uploading content once or twice a week, you will get more views. “More content-More Views.”

If you get more views, you will probably get more subscribers to our channel, and as a result, you can increase the subscriber count to your channel. If you can increase the subscriber’s growth, your YouTube watch hours also increase frequently. As a result of this, you will win the YouTube monetization method. 

3. Ask Viewers to Subscribe:

At every video, you will remind the audience to subscribe to your channel. At the start or end of the video, ask directly to your viewers to “hit the subscribe button to watch the video regularly.” Also, tell them – if you want to get notifications of new videos, turn on your notifications button (bell icon). In this way, you can get more subscribers to your account and get more views to your videos. 

Add watermark in the subscription button, which helps viewers to subscribe to your channel (it display while playing the video)

4. Do Collaborations with other Influencers:

When you work with other video creators, you will start to build relationships with you and the creators, and you both can exchange ideas, creative new effective ways to grab the audience. Before choosing the influencers, you need to check their account, subscribers level, and video performance. 

Once you can work with an influencer, you have more ideas about creating a video, growing your channel, and reaching new audiences. Also, people can easily recognize your face and style of work when you do individual work. 

After making the video, share the content on both YouTube accounts. Meanwhile, the influencer is also posting the video; make sure to be tagged. Therefore, the influencer’s followers can easily access your account and follow you. 

5. Publish Long Videos:

According to the YouTube ranking factors research, 1.3 million YouTube videos to find the basic factors that help improve your video rank for YouTube’s search engine. In this study, longer videos get more watch time than the shorter videos in YouTube search results.

Keep in mind; you should aim to upload the long videos on your YouTube channel to attract the viewers and convert them into subscribers. The average length should be 14 min: 50 sec, says Backlinko. The length of the video above 1o minutes is to be perfect. 

Also, the videos are most engaged to the audience. While watching the video, the audience feels bored and irrelevant; they never click your video again. 

6. Interact with Your Audience:

Don’t always expect the viewers to only subscribe to your channel. If any viewers interact with you, reply to them. Even more followers and unfollowers commenting on the video, you should respond to the comments like “say thank you or give hearts to your comments.” In this way, you can earn more subscribers to your account. 

Replying to comments is the part of encouragement to the audience participation, increasing your loyal fanbase. Maximum YouTubers don’t respond to their comments. If you develop this habit, you will stand out from the crowd! Also, keep an eye on the comments section because there are many chances to get the new content ideas from comments!!

7. Market Your Channel on Other Social Media:

You may also increase your channel subscribers by cross-promoting your channel on other social networks. After uploading the video content on YouTube, you will share the video link on Facebook, Twitter, Instagram, and LinkedIn is the best way to cross-promote your channel and get a huge fan base to your account. Requesting your Facebook followers or friends to check out your YouTube channel can be a perfect place to start. 

The ultimate way of every YouTuber is to enhance its channel and improve your subscribers. More subscribers mean reaching more people and getting more money from YouTube, such as YouTube ads, affiliate marketing, etc. 

8. Add Playlist to Your Videos:

You can add multiple playlists to your YouTube channel. Why playlist?? 

A playlist means a collection of videos. Everyone can create playlists, share with your friends, and they can also add the video into your playlists. It helps to list audio or video files that can be played back on a media player neither sequentially nor in a shuffled order.

Read Also : Why YouTubers Must Get Youtube Views

While playlists won’t get subscriptions directly, they will increase watch time when they watch more than one video. And if they like your video content, they are more likely to hit the subscribe button. Playlists are more useful in every way and help improve user engagement and get the highest subscribers. 


You want to enhance your channel visibility and reach your brand to the audience, and you can get the subscribers to your account. Making quality and quantity of content decide to subscribe or content. So, create high-quality content, upload them, and get the audience love via subscription. 

Author Bio

Victoria Daniel is a social media expert and writer who is working in PixelGroovy. She is a regular contributor to well-established IOT blogs and she has been into Internet Marketing for two years.

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How to Run a Video Competition?



Video Competition

Advertising on social media is tied in with building networks, and video competition is an extraordinary method to do that. In addition to the fact that they help viewers communicate and feel associated with your video. They additionally empower likes, remarks, and offers—all of which impact your rankings in social media searches.

In this post, we’ll share key tips for facilitating a video competition. We’ll additionally experience and offer imaginative substance thoughts to kick you off.

The most effective method to run a video competition.

Exploration shows that individuals who set their objectives complete more than the individuals who don’t. Get clear on why you need to have a video competition before you begin arranging it.

You can utilize the “Shrewd” objective system to begin. That implies, defining objectives that are:


Pick a heavenly prize.

Your prize can be nearly anything—as long as (the correct individuals) need it.

Items are an undeniable decision. However, your competition prize could likewise be a help or experience. (Indeed, research shows recent college grads may incline toward encounters to items.)

Whatever it is, ensure your prize is pertinent to your channel. To start with, ensure you’re sure about who your audience is.

At that point, pick something you realize they’ll esteem and appreciate.

For instance, ECO-BOOST’s audience is supernaturally cognizant.

Choose where to run your challenge.

Facilitating your video competition is an undeniable decision. Here are a couple of preferences for facilitating a video competition:

  • Lift traffic
  • Make a marked greeting page
  • Increase nitty gritty investigation on the mission
  • Increment brand trust and mindfulness
  • Channel guests to your online business store
  • Pick the arrangement that bodes well for you.

Keep it low obstruction.

For the most extreme commitment, you’ll need the greatest investment. That implies, making your video competition simple.

Approaching members for video entries can pay off. However, less complex errands, similar to likes, buy-in, or remarks are regularly more powerful. This is particularly evident in case you’re developing your endorser base.

Take this LimmyBoi crusade, for instance. He guarantees an iPhone giveaway, yet just if he can get at any rate 1,000 preferences on the video. He got multiple occasions that number by making it overly easy to join!

Choose the competition hashtag.

On the off chance that you do choose to request that audiences make their videos, ensure you utilize a competition hashtag. An incredible hashtag is a basic method to monitor entries. Besides, it can help produce more intrigue—particularly on the off chance that one of the videos takes off.

For instance, the #bottlecapchallenge began on Instagram. Be that as it may, the idea immediately spread to different stages. Presently, even fuzzy YouTubers are partaking!

Publish your competition.

There are heaps of approaches to dispatch your video competition. Making a video is the most self-evident (and successful).

Here are some basic hints for making your publication of video competition:

Hotshot your (stunning) prizes.
Add a lot of suggestions to take action to empower entries.
Offer the challenge runs later on in the video. (This will get audiences to watch to the finish—a simple procedure for boosting watch time.)
Keep the subtleties brief. Incorporate the full challenge rules in your video portrayal.

At long last, remember to allow your character to sparkle. You might be making a speedy declaration, however, your video speaks to your channel.

Screen achievement.

Use an analytics tool to screen traffic as the competition progresses. Amp up the advancement in case you’re not getting the consideration you need.

Declare your champion.

At the point when the opportunity arrives to wrap things up, make an amazing video declaring the victors.

Try not to be hesitant to get inventive here. Individuals need to watch this video to see if they won. In any case, by making it fun, you can get many more perspectives.

For instance, this contester requested that his little girl help declare the champs. Watching them share the most clever entries from the challenge is lovable!

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Digital Marketing

How to Promote Your Event on Social Media



Social Media

Do you think promoting events is an easy task?? 

No. Because there’s a lot of things to do when it comes to event planning. Many event organizers place less time on event promotion using social media. But our goal is to get as many people as possible to attend, right? Then, Social media can be a powerful tool to gain exposure. 

If you want to get a huge success in your event, then you have to plan well for every little step on social media. 

While there are traditional and other methods for promoting events, social media has successfully proved itself as an incredibly powerful tool to boost event attendance. And in this digital era, you need to be very strategic to promote your event on social media to the right audience for strong social bonds.

When promoting an event, the effective use of social media marketing is the key to spread the buzz & awareness. With several platforms to leverage, you can promote your event to various segments of your audience where they live online. This is an excellent way to reach your potential audience and create hype about your upcoming event. As compared with traditional forms of advertising, the results from social media promotion are particularly impressive, and the cost is also relatively little.

So, if you want to gain the maximum hype and coverage for your event, follow these step-by-step guide to promote your event using social media:

Define your objectives

First of all, you have to decide what you can do to make this particular event more manageable? Choose the right social platforms, and make the best use of each platform.

You need to think carefully about your primary objectives and separate approach and strategies for each social network accordingly because some of your plans might not work for all social media platforms. So, be serious and keep all those things in mind.

Here are some questions that might help you to set your objectives:

  • How do you want to promote your event using social media? What is it you want to achieve from all of your marketing efforts?
  • Can you expand your social networking with your current followers and increase sales leads?
  • Can you utilize individual social platforms in the long-term?
  • Do you have a strategic budget for social media promotions that increase the ROI?
  • Do you have the necessary analytics and social media marketing tools to supervise your progress?

According to your target audience, select the right social platform 

Depending on your business, industry, and target audience, social platforms can be different based on the audience you want to target. Before selecting the right social platforms for your upcoming event, you have to do some research on your potential attendees and determine the platforms they are active on. 

Likewise, all the promotions must align with your custom event page, and lead to bookings of the event. If you creatively use social media for your event marketing, you will get the best result.

Some speciality of the leading social media platforms

Facebook: In this platform, you can create a separate page for events, so you can easily engage followers and share your event updates among them. If your promoted posts have a creative, catchy image or short informative videos, it will surely generate more leads.

Instagram: This is one of the image-based social platforms where the brand can engage its audience through an image. Here, you can add stories of your event so your audience can directly go to your event page.

Twitter:  In this platform, to create buzz before and during the event, you have to post your event with a unique event hashtag. With a short and intriguing caption, use a short and catchy caption with the URL that links to your event booking page.

YouTube:  After Facebook, YouTube is the most powerful platform to promote your events. You can make attractive pre-event promotional videos and upload them on youtube. During the event, you can also boost audience engagement through YouTube live streaming.

LinkedIn: This platform is excellent for B2B promotions and business networking. This channel is most useful for broadcasting event news and announcements. It helps in networking with hundreds of potential attendees and opens up the door for sponsors, patrons, guests.

Snapchat: If your event is for teenagers, then Snapchat can be the best platform because it is very appealing to young ones. An interactive presence on Snapchat may also help to boost your event promotion.

Optimize your Social Media profiles

Each social media platform offers a multitude of possibilities to promote events. Therefore, you need to decide which platform best suits your target group, & define your event advertising strategies as per the need.

Some tips:

  • Use the correct image sizes for social media
  • Make your profile pictures consistent across all  platforms
  • Don’t use  irrelevant photos and inappropriate messages
  • Make sure your social media credentials are continuous across all networks
  • Link your other social media profiles with each other and check your links are not broken
  • Request for comments or recommendations from friendly customers or clients
  • Show your best content with pinned articles
  • At a time, focus on a relevant platform

Create a detailed content plan

Image, video, live broadcast, quote, hashtag, and infographic are different types of content essential during the promotion of your event on social media. You should always look for high-quality content to promote your event. Your objective of the content should be central to delivering value to the potential event attendee. A high-quality error-free content attracts and retains a clearly defined audience. By creating such content, you can improve the promotion of your event.

Post Regularly to build an audience

If you are interested in creating a broad range of audiences for your event, then you must post on your primary social platforms consistently. You must post regularly and have a proactive account, so your profile shows regular activity and provides the right message and will encourage people to stay connected with you.

Create an online Poll 

You can create a poll by asking questions about the event theme or an exciting feature to add to the upcoming events with a few options. In Facebook newsfeed/timeline, Tweet compose-box, or Snapchat-Instagram stories, you can easily create the poll. 

Event Promotion through different social media paid ads

Creating Ads on Facebook will help to expand your promotional reach. Here you can target a specific demographic of the audience so that you can get better potential attendees. If another social platform like Instagram, Twitter, LinkedIn, and YouTube has a better demographic fit for your ads, then you can also advertise your event on those platforms.

Things you need to include in your ads:

  • A visually appealing image or a short video
  • Engaging post text
  • The headline should be unique and eye-catchy
  • Must consist of direct Call-to-Action (For example – “Click here to Buy Tickets Now”)

Use a Snapchat Geofilte

Every day, over 180 million people use this platform. The easiest way to use Snapchat for events is to create a geofilter for your attendees. If you only spend an hour, you can connect attendees and notify potential ticket buyers. To create a geofilter, you must submit a work of art to Snapchat for review. 

Create Promotional Videos

Video is the most attractive way to enhance your event in minutes. Create and post promotional videos to generate interest, emphasize the value of participation, give insight into audience expectations, and review a past event. Publish your videos on YouTube and share the same video on your Facebook.

Conduct Free ticket Contests

It’s a fact that people always love free things. You can induce interest among people by offering a few free tickets.

This will help you create a hype before the event. It is one of the common ways to invite people. 

For example, hold a contest, ask people to sign up on the event page  or ask them to share  your event on relevant social channels using the event-specific hashtag to enter the contest.

Share memories of past events on social media

Gather photos and video clips of your previous event and post them on various social networks and tag the audience in the image if possible! It is also a great way to make a good impression on the audience that is most likely to attend your next event.

Final Thoughts

When promoting your event on social media, it’s about getting in touch with your future participants. The more you make them feel appreciated, the more they feel obligated to share your content. Try posting fascinating new information about the event ahead of time to surprise the public, but be sure to generate interest. Be smart while promoting your event, and you will discover that the incredible power of social media pays you incredible dividends.

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Digital Marketing

Social Media Impacts On Our Well-being And Life



Social Media Impacts On Our Well-being And Life

The world has indeed become a small place since the rise of social media and digitalization. Social media has been a part of our lives for many years now. It has helped us connect with others in ways we never thought. Not only carrying out interactions with others, but it has also enabled us to post cool pictures and share things for others to see. Online platforms like Facebook, Twitter, Snapchat, and Instagram have connected people from over a long distance.

Speculation says that by 2021, 3 billion users will be on these social media platforms. These stats clearly exhibits the requirement for social media, and it being an integral part of our lives. Social media platform like LinkedIn even helps recruiters make hiring decisions that are much needed in today’s world.

However, there are also implications for how much it has and can impact people’s mental health in recent years. As much as it has led to depression, loneliness, anxiety, the feeling of missing out, and addiction, it also has many positive impacts.

In this article, we will discuss how social has and can potentially impact us in negative and positive ways.

How has social media impacts our mental health negatively?

Social media is another addiction that is never talked about like drugs or cigarettes. But it has been proved that it is an addiction, especially affecting the young crowd. In fact, it was recently portrayed as more addictive than smoking or drinking.

Social media urges us to check it every now and then whenever we open our mobile phones. It releases dopamine, a chemical in our brain related to pleasure and satisfaction. This chemical releases when we are restless to check our social media feeds, to see how many likes or comments we got, and others. This gives us a sense of gratification, thus prompts us to check our feeds.

The danger lies in the obsession to check the likes and comments again & again, and this often happens because we seek validation from others to see if they like our picture.

A few likes can have a negative impact on our minds, making us think less of oneself. This feeling can lead us to feel anxious, less confident, lonely, and rejected. An OECD study found that social media users have had a lower life satisfaction.

Moreover, the need for instant gratification through these social media channels can lead to poor sleep quality. The research shows that social media can impair your sleeping patterns and negatively impact performance at school.

Social media can create a FOMO (Fear of Missing Out). It refers to being connected to your close ones and being updated with the fear of being missed. FOMO has been associated with intense social media usage, thus disrupting one’s mood patterns & life-satisfaction. Seeing a lovely picture of your friends hanging out together in one’s absence can lead to loneliness and jealousy.

As a social being, humans need interaction with their friends and family, and being excluded from that can have negative psychological impacts.

Social media platforms have also led to poor self-image due to image manipulation on these online platforms. The belief of “ideal body image” has been harmful to self-esteem, especially of young females. These images set unrealistic expectations on how one must look or act. And when these expectations are not met, one’s self-image can be paralyzed depending on how much these platforms influence you.

How can social media impact our lives positively?

Social media has made it easier to make friends and connect with them. Before social media, it was not easy to connect and interact with new people unless you are an extremely outgoing, but now, with the advent of social media platforms, that problem has been resolved. The increase in smartphone usage, mobile apps, and digitalization has made it possible to connect uniquely with new people and increase our social networking circle. Today, it is convenient to make tons of friends over such social networking sites.

Social media has made it viable to share your problems and life events, especially when you are distant. Imagine living apart from your parents in another country, how will you manage to talk to them and build strength? Social media platforms allow you to connect to your loved ones to share your sad and happy moments both.

Social media helps you build long-lasting relationships; it be friendship or love. It has become very convenient to know about someone’s personal life through their profile. You can start dating someone over such a platform and get to know each other well.

The most obvious one is fast communication. Whether it is your work or personal life, you can connect with your coworkers or relatives in moments. Video calls have enabled to hold conferences and meetings, sitting at a distance.

Just a tweet or a post, and you can promote your business across social media platforms. It has become simpler for marketers to spread brand awareness over Instagram and Facebook. Social media platforms have enabled to pitch different clients and get leads thought messages or calls.

Social media can help professionals make hiring decisions too. The recruiters can get an idea of your personal life and professionalism through your social media, thus enabling them to make the right decisions.


This article gave a clear understanding of the impacts of social media on our mental health and well-being. As much as social media can be destructive, it can be constructive as well. That all depends on the part of your usage and perception. Social media is going only to rise; without a pause, you have to adapt to ongoing changes without it, letting affect you.

All you can do is reduce your social media usage and divert your mind elsewhere. Only use social media when you have to, to connect with others, or doing some work. Or fix a specific time when you will use social media platforms. This can avert the future risk it entails and lead to enhanced productivity.

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6 Successful Ways To Get Noticed On Instagram Quickly



6 Successful Ways To Get Noticed On Instagram Quickly

Instagram is a social networking service built around sharing photos and videos. It is a simple way of capturing pictures and sharing the world moment. Instagram impressions are nothing, but it tells the number of times your post or ad appears on the screen. It will not count the unique users, yet it will count the post or ad that is viewed by the same person multiple times. This is what Instagram impresses.   

Focus On Artful Pictures

Pictures are the main stuff to Instagram as its picture sharing app. When it comes to Instagram, posting quality pictures with good taste is the key. If you are not following your friends or celebrities but are following some third person profiles, it is only because you like them and love their pictures. Get attracted to the way they present their pictures or post. Posting high-quality images easily gets noticed by the people, and it manipulates the people to view them many times. Try to create your identity, own style for your picture, go with the same format and make sure to entangle your brand or content with your pictures.

Find Your Target Audience 

Finding your target audience is a significant thing. If you have more than 10 thousand followers, but their involvement and engagement are up to the level, they are not your audience. Try to expand and give exposure to everywhere it is possible to get brand visibility. Of course, it is a little bit hard to find the right audience. You must do some homework, like analyzing the performance of your followers towards your post or content. You can use google analytics tools to find your target crowd from the whole group. Once you find the crowd then it is easy to get engagement to your post, and impressions also increase. It is important that you hold enough Instagram Impressions before proceeding with posting more content because you need more followers to watch your images, stories and videos. One of the best methods that can be used is to buy Instagram Impressions for cheap prices because the more followers you have the more views you gain for all types of content you post such as images, stories and videos.

Make Use of Captions

Include captions or slogans for your post to make the people understand clearly. People get to know more information when they are watching the post. There you can showcase the brand’s specifications and add catchy words or slogans to attract the people. Make sure to avoid lengthy captions as it creates boredom while reading. Some people are more attracted by the simple, catchy words to the business account. They become fans of your captions skills.

Use Right Hashtags

On Instagram, there are lots of hashtags in practice. For example, simply #instapic can be used by 1000 users, so competitions are heavy. It is essential to find a new hashtag for your product, and the second thing is to trend your hashtags. You can post your hashtags in some hot topics to get famous. Post relevant hashtags that must relate to your products, industry. Create personalized hashtags for your brand. This can create a unique style for your business account.   

Interact with Followers

Interact with your followers regularly and feel them free to ask any questions or comments on your pictures. If you are friendly to your followers, they do feel the same; then it started to build a healthy relationship. They follow you because something they liked in your profile, right so feel them proud and happy to support you. By replying to their comments, answering back to their direct questions. It is good to follow some of your followers who post similar content by commenting on their posts. Meanwhile, you can use hashtags to target new audiences. Your content will attain more impressions and easily get noticed because your followers will be eager for your profile.

Make your Stories On High Point

Stories are the pillars of business profiles. Using story feed, one can get more engagement with your product or website than Instagram posts. Hence make your story feed more attractive and creative there are many tips you must concentrate on, there are many apps to build a story correctly.

Hype type: It is an iOS app. It is used to give an animated text style. You can choose a style of animations, color, position, size. Even you can set music for your text and time for it.

Canvas: It is a powerful graphical tool for video and images. Using this you can create a product logo.

PicplayPost: It is used to post a single vertical image or video; you can change the size to fit in a collage. 

Adobe Spark Post: It is used to combine canvas and hype type-together. You can use it to create social media posts, collages. Especially you can directly post animated text images to Instagram or for any platform.

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7 Guidelines To Improve Sales with Instagram Stories



Instagram Stories

Instagram is one of the massive social media platforms in the world. In this app, we can spend some time on ourselves by sharing our moments. Business accounts get fruitful experience by showcasing their products to the world. Nowadays, grabbing attention and gaining sales is pretty much hard for business marketers. The platform has become most famous by the moment, and nowadays, people pay attention not only to content but also for top brands. From gathering audience insight into increasing sales, Instagram keeps rolling out tools to support business profiles to achieve via photo-sharing social media platforms. It is highly likely you are already doing your best to market your business through Instagram. Here are some most important ways to maximize your sales on Instagram and optimize your content.

Create Branded Hashtags

A branded hashtag is the main part of a positive result for a marketing strategy. The plus for constructing a branded keyword is to make your content visible or discoverable. Drive traffic to your account and create an active community around your brand. From the audience’s frame of mind, hashtags and geotags are excellent methods to explore a world and their fascination through Instagram. For example, if the users are searching like #fitnessdiet, then they lead to view all the posts under the tag. If you are tagged the same hashtag in your stories, the users can see your post among all other posts. When your target is to gain views, then you must concentrate on populating your branded hashtags. Eventually, your traffic may hit. Then you can add #stayfit,#stayhealthy, along with #fitnessdiet, to get noticed. Include a location tag on your stories to track your business, and it helps to attain traffic when users search on the explore tab.

Add a Link to Instagram Stories

Adding a link is a new feature in Instagram stories where you can add a link to your stories if you have a business account and more followers. To add a link, you need to upload a picture or video before you can tap a link icon at the top of the screen. Type in the link. Do a quick check that all is done and click. Don’t forget to give information to your stories so that they know what they are swiping up. That link leads you to view a particular website or account. It may seem secure options, but it’s significant to gain more traffic to your site. Because only when they get curious, obtain more stories they swipe-up and it redirects to your website. People who have created a new business account on Instagram could buy Instagram Story views cheap to drive website traffic and acquire more sales.

Don’t Teach- Tell a Stories

You should captivate followers with photos, videos, and not simply teach them with marketing messages. To increase users’ attention, just become a storyteller instead of creating micro-stories by posting videos on your profile. Better collaboration with influencers who love to micro-blog will create an emotional bond to your stories, and people are attached to your every story. More extended captions are now trending strategies. You can use this feature, and also you can divide it into multiple slides. And it seems like a genuine one. 

Build a Strong bond

Building a bond is the essential thing to convert followers into super followers that is clients. Try to engage them in all possible ways. Polling is the best choice to interact with the audience. Asking questions get to know how your product is working, what must do what must not do, and a simple way to analyze customers preference and it gives tips for any new launch.

Sponsored Instagram Stories 

If you want to increase your brand hashtags and geotags, you can invest in sponsored stories. If you have a business profile, you can use this method. It is a direct advertisement for your brand or outcome. Sponsored will post your stories according to your need. Definitely, you will get views and stick with the target group as sponsored ads will automatically display to the audience. This will improve brand visibility and try to get more sales.

Maximize Reach and impression

On Instagram, numbers are the key, whether it’s several views or likes, comments, shares, impressions, but it matters. You should use some tricks to increase the count of all and also to retain them. Try to get the performance of your numbers. Compare your results with your competitors to improve your growth.

Make Videos that Connect Your Content

There are many software and templates that have rich  features to create attractive videos that stand out from the crowd. Make use of that advantage to build your video related to your content or product. It will lead the audience to get attracted and create sales growth.

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How do I make my YouTube channel famous



YouTube channel famous

A lot of people start their YouTube channels to become famous on YouTube. However, sometimes they lack the knowledge of where to begin and how to do it properly.

If you also want to know how to become famous on YouTube, then keep reading this article. We have enlisted the major points which will help you to gain recognition on YouTube the right way.

With the below mentioned 12 tips, you can easily establish your presence on YouTube. Also, for this you don’t have to buy YouTube reviews and subscribers.

Post often and regularly

In order to make a YouTube channel famous, it is important to post regularly and more often. Try to keep your video flow consistent and post 2-3 videos every week. If you have overflowing content, then you can post more videos too. This will help you to increase the watch time hours too.

Make the beginning captivating

The beginning 10-20 seconds are the decisive time period. To become famous on YouTube, make sure the beginning keeps the audience retention till the end. Make the video attractive and worth the clicks of your audience. Script a beginning that draws the attention of your viewers to the end.

Shorten the titles and opening credits

Long titles and opening credits make the start boring and tiring for your audience. Make your YouTube channel famous by keeping them short and to the point. Do not stretch these things. The audience who wants to see the content can also be attracted by short meaningful titles.

Use end screens for promoting too

Promotions are never enough and therefore, make as much use of them as you can make. The end screen of your uploaded YouTube video is another way to become famous on YouTube. Use these end screens to promote other videos, your channel and website(if any) to draw the traffic.

Edit all the unnecessary distractions

Good editing apps always come in handy when it comes to beautifying your video. It is an important aspect to make the YouTube channel famous. The audience must feel that you have put in efforts by omitting all the unnecessary elements. Keep the video as brief as you can while keeping all the required details in it.

Thumbnails must be click worthy

Have you heard about the first impressions being the last impressions. Well, in YouTube, all the impressions matter, but the first impression gathers the clicks. Thumbnails play a great role in making your YouTube channel famous.  It is the cover that your audience sees and it should look attractive enough. 

Create replicas of top-performing videos

This point is not encouraging you to copy ideas from the top-performing videos. It just tells you to learn from them. Understand the patterns and unique elements which make the videos go famous. Use that analysis to get famous on YouTube by improvising your content.

Longer videos to improve watch time

Sometimes, it is important to keep your videos long. If you have a good content idea and audience to watch it, then use it properly. Create longer videos to increase the public watch hours time and become famous on YouTube. This is how you can quickly fulfil one of the requirements for monetizing your channel.

Going live is beneficial

Live streaming videos provide your audience a chance to interact with you. These chances allow you to understand your audience too. Once you understand your audience, create the content they would love to watch. This way you will get famous on YouTube and earn the love of your audience as well.

Create series pattern

Labelling your videos into categories and making series affects the visual representation of your channel. Thus, it is an important step to make your YouTube channel famous. This also helps you to make a pattern and keeps the thing in place. No one likes to go through messy organization, not even the loyal audience sometimes.

Collaborate with other YouTubers

Collaborations are the easiest way of expanding your reach on social media platforms. Also, it works for your channel as well as the channel you are collaborating with. Become famous on YouTube by joining hands with other YouTubers. However, make sure that you are collaborating with a channel which fulfills your requirement of the target audience.

Create videos with a motive

Generally, there are motives like helping the society, contributing in knowledge and creating or advertising content. Get it clear beforehand what is your motive for starting your YouTube channel. This way you can make your YouTube channel famous by focusing on the right areas as well as buy youtube subscribers to get instant response.

Above are the 12 tips to make your YouTube channel famous. These points will help you to gain an edge over your viewers and make your videos click worthy.

It is important to keep your fundamentals clear to get famous on YouTube

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How do I monetize my YouTube channel?



YouTube channel

Monetize Youtube Channel: Have you also created a new YouTube channel and want to monetize it?

Do you also have the question of “how to monetize my YouTube channel?”

In this article, we are going to talk about this exact question. It will help you to understand the requirements you have to fulfill and to easily monetize your YouTube channel.

Below are the 6 points that you need to understand and follow to monetize YouTube channels

Understand the YouTube Partner Program requirements

To monetize YouTube channel, first you need to understand the requirements of the partner program. These requirements are:

  • One needs to have 1,000 subscribers on his/her channel.
  • The videos must have generated 4,000 public watch time hours within the last 2 months
  • The guidelines of YouTube must have been strictly followed
  • There has to be a linked Google Adsense account.

Monetizing YouTube channels comes with these requirements to make sure that no faulty accounts take advantage of the platform. Now, let us understand the terms. For fulfilling the first requirement there is no requirement. You just have to gain 1,000 subscribers and once it happens, the requirement is fulfilled.

However, the other requirement to monetize YouTube channel comes with a time limit. One has to gain 4,000 public watch hours within the last 12 months period. The public watch hours is the amount of time that viewers have spent watching your videos. For other two requirements, read further.

Follow the YouTube Guidelines properly

YouTube has its own guidelines and policies for the content to be posted on the platform. So, in order to monetize YouTube account, it is important to read the policies and guidelines of YouTube properly.

Like any other social media platform, YouTube also divides the channels into categories. These YouTube monetization rules decide whether your channel falls into a creator category, business category or advertising category.

YouTube constantly keeps an eye on the performance of a channel. Also, it checks the activities thoroughly when a YouTuber applies for monetizing YouTube channel. Therefore, it is suggested to not put content that disobeys these guidelines. Normally, if you think that your content might violate the guidelines, then it might be so. 

Fall in line with the monetization and copyright policies

Now, after understanding the guidelines and policies of YouTube, you must look into the copyright policies. These policies are directly connected with the monetization of YouTube channel

A breach with this policy might actually harm all the hard work you have put in your content. To monetize your YouTube channel, read these policies carefully. Remember, it is not just the content part but also the audio part. 

First, make sure that your content has some kind of values to put forward. Also, ensure that you are not using other people’s content, even the music needs to be free of copyright. To monetize YouTube account, these points are very important. The platform might make a big issue out of it to reject your monetization application.

Link your channel with a google adsense account

The fourth and last requirement to monetize YouTube channel is to link your channel with a google adsense account. To earn money from YouTube, you must have an account where YouTube can pay you. For this, you must set up a google adsense account and link it with your channel.

Remember, you must have an adsense account before applying for monetizing YouTube channel. Also, if you already have one before the channel starts, you can use it. You can also link multiple channels with one adsense account.

  • Apply to the YouTube Partner Program

After all these four requirement have been met, it is finally time to apply for  monetizing YouTube channel. This is a process which demands patience and a lot of patience from the channel holders. As it takes upto a month to thoroughly check your channel.

Remember, it is a manual process and real humans analysed the activities of you channel. Buy youtube subscribers To check if it is okay to monetize YouTube channel, a proper analysis needs to be done. In some cases, it just takes a few weeks. However in others, it might last up to 6 to 12 months.

Steps to be taken if the application fails

Monetizing YouTube channel becomes problematic when the application gets rejected or fails. The bigger problem is that you won’t be told the video or content that leads to this failure. You have to find the problem on your own.

Recheck your videos and contents and see if they are violating any guidelines. The good part is once you have dealt with the issue, you can re-apply after 30 days. Therefore, the suggestion is to follow YouTube monetization rules from the start.

The above mentioned were the requirements and know-how of the YouTube channel monetization process. These are the stepping stones in order to grow your YouTube channel.

Also, get the answer to the questionHow do I get more subscribers on YouTube for free?” This will allow you to quickly monetize your YouTube channel without any black hat techniques.

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Best 5 Reasons to Start Facebook Advertising Today



Facebook Advertising

Today we will quickly and easily analyze the top five reasons why Facebook advertising is a practice that is considered to be the top of its kind due to the results being delivered with the proper and physical and targeted processes.

You can build your social media presence by getting followers, likes, comments, and all other services based firms for your social media accounts such as Instagram, Facebook, Twitter, and etc.…

1. Facebook advertising is highly effective

In 2004 no one could have predicted that Facebook would become what it really is today. With more than 2.2 billion monthly active accounts and approximately 1.5 billion daily active users, Facebook is an important part of people’s lives. This is a trend that is not going to change anytime soon, as we continue to make rapid progress in the information age.

Facebook is considered one of the top online advertising channels and digital advertising spending represents 51% of total US advertising spending. If you’re not sure whether Facebook ads will work for you, just let the data speak for itself.

In addition, this well-known social media site has seen a steady increase in advertising revenue per year in the form of Facebook advertising work over the past decade. In a Kleiner Perkins poll, it was found that 78% of American consumers say they have searched for products on Facebook.
Facebook ads can also work for you if you take the time to learn this complex art in addition to the art that produces great results.

As of June 2018, 55.1% of the world’s population has access to the Internet, so Facebook’s growth potential is higher in the future as more people use and participate in the Internet. Facebook and the Internet as a whole will continue to be the best way to connect with consumers and create new customers or sales using advertisements.

2. The simple setup process and fast results

It takes some time to create a Facebook campaign and it can produce excellent results for your business. It is an undeniable truth that digital advertising generates a high return on investment (ROI) and can happen very quickly with the right campaign and product. This is why you see Facebook ads for small local businesses as well as large companies.

Anyone can log in to Facebook and set up a business administrator account, set up a payment method, and publish the campaign in minutes.
You can promote a single post to reach users directly from your Facebook page, or you can create a more complex campaign that targets custom audiences and produces more results.

3. You can reach the ideal audience for yourself

We have already mentioned how many people use Facebook every day, so it would not be surprising to tell you that this is a great way to reach your ideal audience. Facebook offers a number of detailed ways to reach specific people based on their behavior on their site, their preferences, and loyalty to your Facebook page likes, as well as various other demographic information such as age, gender, and location.

In a 2020 study, it was found that 47% of consumers say that social media is affecting their markets. Out of that 67%, 34% said that Facebook is the most important platform out of all other social media outlets.

With the targeting options available to you as advertisers and the impact of Facebook on consumer behavior, this network is the right channel to reach your ideal audience.

4. Facebook ad campaigns are highly customizable

You can create the right advertising experience using Facebook ads. Unlike digital advertising, another big name in Google, the Facebook advertising experience can be designed to attract the right audience for you. This is because Facebook has a variety of ad formats for you to choose from.

5 Facebook is constantly adding new features

This is a proven truth and you must have definitely looked at the frequency with which it is done. This is done to improve the experience for both advertisers and general users. This fact fully explains why this time achieved this great development. It continuously adds quality to services.
In 2018 we saw many changes in the platforms affecting advertisers. You remember the carousel in Instagram stories for more dynamic ads. With all these Facebook updates, we can expect Facebook to continue to make its advertising system even more powerful and easy to use.

If you learn to advertise on Facebook as soon as possible, you will unlock the full potential of social media advertising as soon as possible. The best way to start learning about Facebook ads is to set up your Facebook Business Manager account and set up your campaign there.

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