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Things One Should Know About Corporate Video

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Corporate Video Production

Corporate videos refer to any non-advertisement based visual content like case study videos or demonstrations of new products or services which is more rightly funded by the business to enhance their work productivity. Companies, corporations, and different organizations make them and also commission them. Corporate videos are hosted online in social media, electronic mails and also the companies own website. 

Contents of a corporate video.

Corporate videos may content video interviews of their employees or potential employees, testimonial video shoots are common incorporate videos, staff training and tutorial videos are shot by the organization, different case study videos are done by different organizations, demonstrations of new products or services can be videographed as product video demos, company profile videos are also a common theme incorporate videos.

    Requirements of a corporate video.

A well-made corporate video can beautifully showcase the profile of a company as a company profile video along with the products and services it has to offer. It greatly helps in reaching more customers and clients and also helps in building a strong image of the company.

How does one plan a corporate video?

The objective should be clear.

  • Important events and days are great for launching a corporate video.
  • Researching about the mediums of sharing your content with the audience.
  • Staying loyal to the agency.
  • Planning the budget.
  • Contacting the right agency
  • Having a vision about the video
  • Being clear about everything with the agency

Corporate Video Production.

Corporate video production is nothing but the whole process of making, directing and producing a corporate video. It involves all the steps from budgeting, deciding the cast to executing it and getting the final video. Examples of a corporate video are, 

    • testimonial video shoots
  • staff training and tutorial videos

What are corporate video production companies?

Corporate video production companies or agencies are hired by different organizations and establishments for producing corporate videos for them. They take responsibility for the whole project from planning the concept, casting, scheduling, etc. They specialize in this very task and can turn the client’s vision into reality.

What is the process of producing a corporate video?

The process of producing a corporate video can be divided into 3 parts.

  • Development – This is the stage where the idea is born. A rough budget is made, the roles are planned, the setting is planned. All the possible locations are taken into account. This stage starts as soon as an idea pops. This stage lasts for a long time before pre-production. For example an idea of an interview of an employee or potential employee.
  • Preproduction (subheading bold kor, sob Kota) – The pre-production phase builds a base for the project. The information about the purpose of the video, budget and target audience is discussed with the client. It involves selecting all the right equipments, auditioning and casting is a part of this phase. The selection of the right location which adds to the beauty of the video is done in this phase, the place should also have good logistic feasibility. For abstract and romanticized ideas a storyboard is formed though they are only required in these scenarios only.
  • Production – After the first phase is complete this one starts. This phase consists of the shooting of the video according to the schedule. Crew members can be as less as 3 to as much as 20, consisting of the director of photography, lighting director, sound recording artists, gaffers, grips and production assistant, Camera operators. Make-up artists and wardrobe consultants may also be available. If any voice-over is required then it is also done in this phase by professional voice-over artists after an audition round and then it is approved by the clients.
  • Postproduction – In this phase, the video is edited to get rid of any unwanted part so as it conveys the right message and makes an impact on the minds of the viewers. Special effects, graphics are added to the video(if required), mixing of sound and editing is done for making the soundtracks. The music used in the video is either chosen from the library or composed for the video to serve the purpose. Finally, they are sent to the clients for revision and rectification. The delivery generally consists of the rough draft, fine cut, and final cut. Then the product is encoded according to the client’s requirement.

What are the benefits of hiring a corporate video production company or agency?

  • The best quality of the video is captured – Professionals use the best cameras, recorders, and equipment available to capture a video which is of the highest quality. 
  • The pace of the production is higher – Between professionals working with the best equipment and professionals working with the best editing software, the speed of production reaches its peak. 
  • There are no interruptions – Unless one is a professional in this field he or she will need breaks but the professionals do not as they are used to this. 
  • Experience – What money and all the advanced equipment cannot make up for is experience. The professionals have experience, which can do wonders even with the simplest equipment available. Their experience helps them deal with production-related problems fast and add their personal touch to the production video. 
  • Value for money – When an agency does the work, it is of the highest standards and the money one invests is valued. 
  • Saves time and thoughts – When an agency does video production, it takes all of the headache on the behalf of the employer. It becomes their worry and it also saves the employer a lot of their valuable time.

Best service – When the Agency takes up the job they provide excellent service at every point.

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