When a pop singer, Taylor Swift released her single “Me” in April 2019, the song reached its popularity. Shortly after the single got released, Swift’s TikTok account posted a titbit from the video along with hashtags. The hashtag is #AnotherLikeMe which is the lyric from the song. This hashtag was challenged with the question saying that “Show us the most excellent recreated steps for this dance, use MEdancechallenge and we will find the favorites.” posted by the account.
After a week, this hashtag #AnotherLikeMe received 3 million views and #Medancechallenge got over 5,00,000 views on TikTok. Thus it was winning the market for Swift!
Funny Hashtag Dare:
In 2018, a famous TV show hosted by Jimmy Fallon where he challenged “The Tonight Show” audience to submit the video of themselves rolling around on the ground like human tumbleweeds for the western music on TikTok using the #tumbleweedchallenge.
In early 2019, more than 8,000 audiences started to share this video on TikTok using the #tumblweedchallenge. After checking the response of this hashtag made him follow up with a second TikTok challenge, which is asking his viewers to share the clip video of themselves sketching mustaches on their faces with permanent markers. This challenge bought TikTok a charming success. At any moment, there would be a number of challenges that users are taking part in.
The most significant concept of the #HashtagChallenge means users taking a strategy, it might be funny, shocking, or work with the skilled ability, and repeating it with their own videos. Brands also implement the same factors as Taylor swift did, which is by challenging TikTok users to create videos inspired by the brand’s original version.
Craft a creative and Viral content:
In April 2019, the German soccer club launched an official profile on TikTok known as Bayern Munich. The main goal is to reach a potential younger generation of TikTok fans. In the meanwhile, a soccer club appears to be the undoubtful adaptation for an app that spreads popularly, 15-seconds videos of youngsters practicing peculiar, funny things also soccer player’s capacity to celebrate their goals by dancing on the field made this a complete match.
Bayern Munich’s TikTok concepts, help to run from the club’s headquarters in Germany, involves the social media team posting four to five videos per week of players bouncing their stuff. As the club established its profile, it has received more than 80000 fans and their first 11 posts were viewed over 4 million times.
In 2018, the US alone made 26 million monthly active users whereas the people started spending their average time of 46 minutes per day. The perfect opening to get the genuine followers on buying TikTok fans which takes your profile to heights. Immediately, viral content can get you the greater result hence there is the least competition for the user’s attention. Most of the brands started to use the apps that have created a small, along with the organic content to test.
The app provides the user’s long-lasting potential features to be original, it works efficiently for the brands that are selling creative content and product services. According to the GlobalWebIndex data, six out of ten TikTok users share music they like the most on social media and about 53% share their music video specifically. This is why artists were there to be the beginner to attract the chance TikTok was providing.
Benefits of Ads(Takeover):
The implementation of ads on TikTok is already new and only started in January 2019. Working on ads will cost you money, which is certainly a success pathway to grab the eyeballs on your brand when worked efficiently. There are different ways to make use of the TikTok ads and the app provides the most effective measuring criteria such as impressions, click, and unique reach to estimate the success rate of your ads.
Takeover advertisements can be bought for a hashtag challenge or brand’s landing page.
Also, TikTok offers ads to special fields of categories every day. This means only one brand can take up the category per day.
Pro tip: Brand Takeover advertisements can be in the different forms of images, videos, or GIFs.
Effective Hashtags branded ads:
Are you worried about the hashtag challenge? Then don’t work on it if you’re not interested in using it. The first-ever brand to ever do this was a fashion label Guess with #InMyDenim challenge.
The sponsored hashtag challenges are maintained in the format of a banner ad on the discover page that will redirect the users to a challenge page with the featuring instructions for the challenge and existing content using the hashtags. Sponsored ads might cost you some amount while the organic hashtags challenges won’t but might be worth the result.
Creative Influencer:
Influencer marketing is totally up the TikTok and more influential, creative TikTok users have come upon the app after its launch. Many of the big brands started trying out with the influencer campaigns on the app. For instance, film studio Universal Pictures used influences to promote its film, “ The house with a clock in its wall”.
Right influencers can convert the potential sponsored content with the perfect message that communicates with the users. Moreover, as a brand, don’t try to brainwash the influencer’s voice and dominate too much the way they represent the content. Influencers work for a reason and their followers enjoy their content value because of their trustworthy statements.
Influencer marketing is yet relatively new on TikTok and cheaper to experience positively on other platforms. Since the space occupied is not too crowded, the absolute growth hacker could engineer around a trend that brings a massive ROI.
Native Video Ads:
One of the best ways to advertise in TikTok, it is using the in-feed native video ads that were recently caught and tested implicitly in the app. It was examined in the US version of the app. For example, a video labeled “sponsored” bike retailer specialized popped up in the primary feed, along with the blue “learn” button that redirects the users to click to get additional information.
Probably, this button could be customized to direct users to the advertiser’s website or any web address. The length of the native ads is the same as regular TikTok videos of approx 9 to 15 seconds with the full screen. This supports CTA for app download and website visits. It is measured by total views, average play durations, engagement, and click-through rate.
Watch out for working on trends:
Checking regularly the trends on TikTok is a perfect move to success because they get updated every week. Moreover, they can be changed almost daily. It is more significant to stay connected up with what users are interested in.
Anne Joseph is a passionate social media writer and working at bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.