social media Why social media marketing has been a rage recently Published 3 months ago on May 30, 2019 By Satendra Kashyap With deeper smartphone penetration and internet access, people have now become more connected and informed digitally. And companies have made the most out of this communication channel by tapping their target audiences with their key messaging and interacting with them effectively. Before the advent of social media such as deep-rooted and far-reaching communication was not even thinkable apart from advertising which was (and still is) an expensive affair! With so much practice being possible with social media and the paradigm shift in the way brands now communicate with their target audiences through it, it is nothing but imperative to keep an account of all the data on the respective social media platforms and analyse it for further use. Social media marketing has exploded in the past decade with the coming of platforms like Facebook, YouTube, Newspatrolling.com, Twitter, Instagram, etc. and almost all the companies have noticeably incorporated it to create maximum buzz for its presence and campaigns. Some key aspects of the social media marketing that have made it the giant that it is today, includes – Massive reach: This is the most important aspect of social media marketing. With people even in the remotest parts of the world using smartphones, everyone is now connected through social media platforms like Facebook, YouTube, etc. The reach is immensely huge and hence it has the potential to amplify one’s reach and generate awareness exponentially. Customer engagement: While ads used to be one-way communication, social media marketing is two-way communication. Campaigns that are based at garnering user engagement prove out to be really insightful and gauge the audience’s attention and inclination towards the brands. There have been case studies by some of the leading brands who have used customer engagement campaigns and have made it so BIG! The power of visual content: Visual content has far more impact and has a longer recall. Without a hint of doubt, 90% of people always prefer visual content over textual or image-based. With platforms like Youtube, video-based content sells like hotcakes and instantly garners eyeballs if your content is good. SEO: This is the science of optimizing one’s presence digitally online. This process of Search Engine Optimisation enables marketers to reach a wider audience. It is a vast field and needs specific skill sets altogether. Live-streaming possibilities: Social media has boomed and how! With high-speed internet access, people/businesses start using social media outreach simultaneously for events taking place in the present. This has become a mainstream part of social media marketing, and it captures the followers’ attention pretty quick. Rise of influencer marketing: There have been many pages/people who have made their presence of social media such huge and influential that they are now termed as being ‘The Influencers’. Owing to the massive reach and humongous followers of these accounts, companies often reach out to them for effective communication with regards to new announcements or launching campaigns. This is known as influencer marketing While we all agree that social media marketing is a boon today, companies should also not overlook some basic points while using it, as a minor miss may jeopardise the plan. Some points to consider are – Building trust and transparency is the underlying objective: Though companies have been using social media for their business objectives, the users are there just to remain connected and informed. Even a small miscommunication might just result in huge defamation and loss of users/audience. Hence, in all your messaging/campaigns, one has to put in the aspect or transparency and trust to retain the reputation and build it further Be clear of the goals you want to achieve: With every communication via social media, companies have a set target to accomplish, be it expanding the user base, launching new campaign, aimed at user engagement, etc. So, it is very important to make the analysis post the campaign effectively and then compare it with the target you had set initially. This will help understand the loopholes in your communication, in case of any. Don’t go for shortcuts: Social media is a sensitive platform. While it has the potential of taking a company from zero to top, it might as well mar your image due to one sensational/controversial point that you mistakenly/unintentionally included in your campaign. Each and every step needs to be rechecked and monitored thoroughly in order to avoid any blunders. Social media has brought the entire world closer digitally, and social media marketing has been the rage ever since. The usage of social media marketing for business growth has now become the need of the hour, and it is expected to grow multifold in the coming years. Written by: Pankaj Bansal, Founder and CEO, Newspatrolling.com Satendra Kashyap https://www.techmelife.com/ Satendra Kashyap is an investigative journalist for Times of India, My brief writing career comprises of writing short articles for online magazines and blogs, writing features for local monthly magazines and developing marketing material for offshore clients. I’ve experience in creating engaging yet optimized content for search engines. See author's posts Related Topics:social media marketing Up Next How to Use Social Media in Your Job Search Continue Reading You may like Don’t Hesitate To Start a Social Media Marketing Agency via Facebook Click to comment Digital Marketing Don’t Hesitate To Start a Social Media Marketing Agency via Facebook Published 5 days ago on August 20, 2019 By Elena Randall Social media is the platform to share, create your thoughts, ideas and many forms of expression. There are different types of social media networks that work on different aspects. The top social networks are Facebook, Twitter, and Linkedin. There also media sharing networks such as Instagram, Snapchat, etc. Each platform can create a business strategy. And the important thing is that to create an agency on facebook is free of cost thus you can easily start an agency. Buffer says 2.23 billion facebook users around the world. And averagely people spend almost 38 minutes per day on the app. 1. Rise the Existing Traffic to Your Site It is more important to have a website for every profession or business because now the majority of clients were looking out of online presence to make a business with you which means a website is like a sales hub. And you create a social media icon such as facebook and other networks on your website which will easily gain market as most of the clients may click your icon. Place the icon according to the conversion rate optimization, which will propagate the client to visit your business profile. 2. Make Use Your E-mail Signature to Display Your Page URL The email has many marketing strategies that can easily convert the recipient to taking action. There is a method called email signature which increases the status of your profession and also you can make use of the icon beneath the signature which might help you to click and take action via the icon. The events which you are handling with the help of social network then you can use the email signature to create a format with including its which brings a call to action to your profile. 3. Facebook Page In-store Promotion If you have a database of your customer or the loyal customers who wanted the items which updating in the future to your shop then it will be more helpful to create awareness via the Facebook platform, you can create a facebook market page and promote your products through the facebook to the customers. 4. Align your best time to post The important thing in every market aspect is to know the best time to advertise your business and in facebook, it’s simple to identify it by just making use of the facebook insights which gives you the data of the market you need such as your particular customers based on the location. Just create a schedule to post on the facebook page which will help you to decrease the burden time. Handle your Facebook Insights by the steps below: • Log into your Page of Facebook • Just find out the insight page and click • You can view the overview of the insights from there • By using it you can select the best time to post the ad • You can use multiple tools to schedule the post like Buffer, Hootsuite, etc 5. Facebook-Plugins If you add the plugin of facebook to your website then it is easy to create a brand, awareness, and followers. This method can easily help to interact with your customers and like facebook; your customers or visitors can like the page without leaving the site. Create an icon based on the like button which plays a role of click-through action. And it is easy to use of it thus your visitors can don’t get hesitate or timeless to get on the like button. 6. The Necessity of Facebook Ads We know that no gain without pain simultaneously you have to invest in every business to grow your market, hence to promote your business in facebook you have to invest in a facebook ad. It is important that by using this feature you can reach your customer high than the free promotion. And also facebook ads are not that much expensive than you think. You will start to love the process after your ad or page gets more traffic or any leads to get the conversion. Try to spend fewer amounts initially so that you can save money if your current strategy does not work. And also facebook ads will help you to identify a suitable campaign. • User Engagement—The page gets engaged by boosting your post via ads which can also increase the likes, comments, shares, Photo views, and more. • Like your Page—Facebook To build the traffic of your page via Ads. • Conversion to the website—can promote your website traffic easily through the ads on facebook. • Website Conversions—you can use the Facebook pixel to view the conversion rate of your page when it is integrated with the facebook and used the facebook ads to get the conversion to your website. • App marketing—You may see many apps on facebook which has been downloading faster than the other podium, this is due to the FB ads. • High Engagement— Facebook ads can be engaged with your customers easily. • Event Promotion—Event can promote and reach high customers through the facebook ad. Each ad has its strategy to reach out to the customers but you can handle them by categorizing them by using facebook insights you can target the specific customers, let me brief you, • You can design your strategy using the data based on your audience’s gender, age, and locations in facebook ads. And also you can track them via the tool called google analytics which displays the data of tracking the ads and also helps to retarget it. Final Thoughts and Ideas There are many social networks that help you to engage your audience. Facebook marketing has a high reach to grow your customers. There are no issues on using facebook for marketing as it’s free of cost to start a social media agency. You can analyze the market of your business clearly via facebook. It is a more useful platform to engage your business for example, there are many apps are getting downloaded through facebook. You can promote your business easily by reaching your exact customers using the lookalike audience or facebook insights. Just make it in mind that try to create a good user experience of your profile. Elena Randall Elena Randall is a Content Creator Who works for Top Software Companies, provides a top 10 list of top software development companies within the world. She is passionate about reading and writing. See author's posts Continue Reading Digital Marketing How to Sell Your Brand or Product through Social Media Published 1 month ago on July 15, 2019 By Satendra Kashyap Setting goals for your social media campaign is the first integral and crucial step before arriving at the proper KPIs (Key Performance Indicators). Having a clear idea of the objective, which differs per business’ needs, will enable you to leverage the correct tools (such as right data sets and method of approaching the campaign) and come up with the best strategies for the campaign. This is to say that building a successful social media campaign is very case-specific—you create your own playbook based on the givens of the company. Typically, digital marketers use social media to sell products or their brand. Here are a few guides to doing it right. Do you have clients or prospects’ information? If you can create a signup form in your webpage or social media page, this will be immensely helpful. You can create a database with client information and track this monthly and see if they’ve interacted with your social media persona before they made an actual purchase. This signals your campaign’s efficacy. Forms that ask for clients’ name, email address, etc are all helpful, but to bring things up a notch, also ask for information on their social networking accounts. You can ask for the details of their social media or networking accounts such as Facebook, Twitter, Instagram, Pinterest, Tumblr, and LinkedIn. Choose social media sites that are more or less related to your brand our product. For example, you want to sell cameras. Sites like Tumblr and Pinterest may be ideal since you can put photos of your wares, plus pictures taken using the equipment you sell. Knowing their behaviour in these platforms will show you the social connectivity that predated the sale Do you have access to analytics data? For this metric, look at the sales-related posts and measure them. For example, how many times was a sales-related post viewed or shared? This will help you gauge the efficacy of your posts. To further illustrate this point, you can better compare if a photo post will fare better than an all-text entry in your social media platform. Tying this up with analytics tools as a goal is helpful. Do you create special offers/coupons? Giving away coupons on social media platforms is a good practice and could be directly measurable. Again, you can make use of Google Analytics for this. The more people redeem your offers through social media platforms would be indicative of how well you’ve played this strategy. Social media offer clicks are also useful if you want another measurable facet of your social media campaign that directly translates to sales. You can track the traffic from social media outposts such as Facebook and Twitter to your offer clicks. Is there social chatter about your product/company? For sales, conversions focus on important product/category traits. Mentions that are relevant to sales must be accounted for in this metric. To get this report, get your company or product name and tie them directly to words associated with sales (bought, purchased, shopped). You can generate a report for this by using free online services such as Social Mention. Social Mention gathers internet chatter from social media sites and lets you see whether the keywords related to your campaign generate positive, neutral, or negative feedback to customers. Knowing these details is very important; it will give you a good idea on how you should approach “selling” your brand. Do you have access to customer service data? Good customer service brings in loyal customers and you can leverage social media platforms to engage with customers and give them customer service satisfaction. Let’s say there are a few complaints about your company or product. You can address this through social media platforms by communicating with your clients. Satendra Kashyap https://www.techmelife.com/ Satendra Kashyap is an investigative journalist for Times of India, My brief writing career comprises of writing short articles for online magazines and blogs, writing features for local monthly magazines and developing marketing material for offshore clients. I’ve experience in creating engaging yet optimized content for search engines. See author's posts Continue Reading Digital Marketing How to Use Social Media in Your Job Search Published 2 months ago on June 30, 2019 By Satendra Kashyap Social media has made the world a smaller place. For that reason alone, knowing how to use social media in your job search is a vital skill for everyone to master. Networking is not new. Today, though, the opportunities for networking are greater than ever. Using social media to find a job is a form of networking; indeed, it is one of the most powerful means of networking. Let’s look at how LinkedIn, Twitter and Facebook can help you find a job. LinkedIn If you are not yet on LinkedIn, do not do anything else until you have set up your account. There are so many ways that LinkedIn can help you that it’s worth finishing this article after your account is set up. The first thing to do if you are looking for a job is to ensure that your LinkedIn Headline says something important about you. You might want to give it a bias towards the job you are looking for rather than the job you already have. See it as part of your elevator pitch. Your elevator pitch is all about you in the time it takes to ride in an elevator. Your profile summary should consist of your elevator pitch. Think of it like this: You step into an elevator with someone you want to impress; how will you do this in about thirty seconds? One of the great things that LinkedIn allows is a company search. If you know a company that you’d like to work for, search for that company and find people who work there who are connected with people you know. You can then ask your connections for an introduction. Make sure you email everyone in your LinkedIn network to tell them that you are in the market for a new job. Let them know exactly what you’re looking for and ask if they have contacts with whom you can connect. Do you have a Blog? If so link it to your LinkedIn profile, that way when you blog your profile is updated automatically. In a similar, way a Twitter link will draw in your Twitter posts. Two things to do regularly on LinkedIn are to get as many recommendations as you can and make status updates. Let your connections know about the great interview you had today or the interview you have coming up next week. Twitter It’s probably best to see Twitter as a complement to your other online job searching activity. It’s a good idea to use your real name if you are going to use Twitter for looking for a job, at any rate, choose a name that sounds professional. Make sure you fill in your profile summary with your elevator pitch. The first thing to do is to let all your followers know that you are looking for your next important job move. Don’t be afraid to ask if anyone has any contacts to whom you can be referred. Remember that with Twitter you can choose to follow who you want so look to follow recruitment firms and HR professionals. You can also search Twitter using terms like ‘jobs’ and ‘vacancies’. There is also the handy TwitterJob.Search.com site which holds all jobs available on Twitter. If you are searching for a new job let your Twitter followers know about it when you tweet. You can be very specific and timely with your tweets. Let your followers know you’re on the train to what’s going to be a great networking event. Facebook Make sure that you frequently update your status and make those updates relevant to your job search. If you have a blog, you can link you status update to your blog. You will, of course, have told all your Facebook friends that you are looking for another job. As always, do not be slow in asking if they have any friends to whom they can refer you. Remember that there will be a range of networking opportunities on Facebook. Any number of recruitment firms, HR departments and other recruiters will have a Facebook presence. If you can identify a company you are interested in working for, see if you can find if you have friends who have friends in that company that might lead you to the person or persons who make recruitment decisions. You’ve heard the saying that it’s not what you know it’s who you know that’s important, haven’t you? Social media provides some useful tools to network with the people who will get you your next job. Satendra Kashyap https://www.techmelife.com/ Satendra Kashyap is an investigative journalist for Times of India, My brief writing career comprises of writing short articles for online magazines and blogs, writing features for local monthly magazines and developing marketing material for offshore clients. I’ve experience in creating engaging yet optimized content for search engines. 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