What actually happens when a user visits the landing page?
What are your strategies to convert those visitors into leads?
How can you well-optimize the present conversion tactics to boost the lead volume and quality?
You might do a lot to persuade visitors to become customers. If a website is able to do so, it can drive a lot more revenue than you have ever imagined. Therefore, we came up with such great examples that have successfully turned visitors into customers. You can get inspiration from such a website and, likewise, drive good revenue.
What types of websites are supposed to give conversions?
An excellent converting website constitutes a clean design, makes everything easy for the people to access the information, and generates a clear path of conversion that may force people to convert and engage in what is showcasing.
Let us have a glimpse of the things that most of the websites have in common.
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Eye-Captivating Web Design:
Smart marketers are well aware of how their website design can create a difference. Most of the marketers usually harp on investing in SEO, social media, and creating lead magnets that can catch the conversion. Although these components have their own place to engage and convert, your web design is that pretty face that adored the customer. This pretty face can either make or break your conversion rates.
Following are the web design tips and principles that most popular websites follow from so long:
- Making the web design responsive
- Using faces on your website
- Catchy testimonials and reviews
- Using call-to-action crucial element
- Content placement
- Unique selling point
- Keeping it smooth
- Using the white space/ negative space
- Consistency in the color, branding, images, and fonts
- Choosing the right colors
People crave fast information, and mainly when half of the internet traffic is scrolling mobile, quick page speed is necessary for conversion.
Now, you can imagine how web design can boost the conversion rate.
Next, let us jump upon the precise concepts and value propositions.
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Clear Concepts and Value Propositions:
High converting websites explain to the visitors about their company and what actually makes their products and services unique.
More your visitors will know what the company performs in upfront, and more the consumers would be clear on the informed purchasing decisions.
Such websites that convert also label about the uniqueness of the business, products, and services, which sets them apart from the competitors.
The visitors would themselves come to convert when they know what it is what you want them to do. Therefore, high-converting websites use call-to-action.
CTA button helps interested users to know how to take the next step towards the conversion. The websites having the best conversion rate showcases their CTA buttons very early and provides excellent conversion opportunities. CTA buttons help the users get to the next step, whether for checking out a pricing page or convert. You must set up a page that includes CTA buttons like:
- Sign up
- Shop
- Subscribe
- Learn More
- Get started
In this post, we will give you examples of the websites that are capable of converting visitors into customers.
1. Discord:
Discord is a popular application that mainly targets the gaming and streamlining industry. This application offers a free all-in-one voice and texting platform where people can easily engage. Now the question is why it is considered among the best examples of websites that make the conversion. Let us discuss it in three points:
- Appealing Web Design:
Discord has a good idea on the market, and they display it with the fun and peculiar web design. This website consists of a number of crisped graphics and the eye-captivating animations that entertain audiences. The site checks the entire web design boxes with fast page load time, responsiveness, and spontaneous navigation.
- Fresh Concept and Value Propositions:
Discord knows very well what actually engages the community better. They have showcased both premium and free products with an opportunity for the influencers and the game developers.
- Distinct CTAs:
Their landing pages have a very polished design and large white spaces. The value propositions and the CTA buttons have stood out uniquely. The entertaining animations are worth checking out for both of these landing pages.
2. Mint:
Mint is a well-known all-in-one financial management application that helps set up the budgets, manage the bills, and check the credit scores.
So, why Mint is known as the excellent example of a high conversion rate?
The appealing web design is very eye-captivating at a glance. They are known for giving the information very quickly with the fast loading and the mobile responsive pages. They have used white spaces with the ultimate infographics that make the website worth visiting.
- Clear Concept and Value Propositions:
It lets you get a first glance at what you get with their application when you first scroll down. They explain everything about their app and smartly engage the people by focusing on their personal concerns. So, they indulge the call to action buttons to let the visitors learn more and sign-up for free.
It puts up the valuable and related CTA buttons in the known places via their website. They are having unique styles of CTA buttons that carry the blue outline for their “Sign in” button to an adorable orange for “Sign up free” CAT button. These buttons are making a nice contrast.
It makes superb 3D renders and animations for architectural companies.
Let us check out why it sits best for the website conversion.
It represents the beautiful portfolio of 3D rendered images that uses the clean design to engage the customers. With the minimalist layout, they help in creating an attractive website.
- Clear Concept and Value Propositions:
From their homepage, you can quickly discover the unique points about the products and services. With the help of the “Learn More” CTAs under every service point, you can find more information about the services if users showcase interest in them.
RealSpace makes the conversion process very abrupt when the CTA links to their portfolio, service pages, and the most accessible contact form.
Rookwood is a company that makes fantastic pottery and tiles for home use. This pottery company is the best examples of the websites that make the rapid conversion as it hits the vital elements for conversion.
This website has been covered up with the superb images of their wares. It provides a super clean and engaging design within the website that indulges easy to use navigation and the white space. The color scheme showcases the appeal of the pottery.
- Clear Concept and Value Propositions:
It displays the company’s history and the things that make them unique in their services. It outlines the intricate pottery crafting process in a superb way and details the information on the reserving tours.
Visitors can easily follow Learn More and About Us CTA to the relevant pages and learn more about the artisans with the help of the ‘Meet the team’ CTA and explore the products with the Shop Now button. Infact, they offer a secure form for the users to fill out the information on the services for the vast projects.
It is a well-recognized online learning platform with a broad range of classes’ subscribers that covers topics such as business, lifestyle, writing, photo/film, and many more. It is one of the best examples of the websites that make the conversion as it hits all the marks.
- Out of the Box Design:
With the help of the fun video header and an engaging or say, playful that makes the web design much more alluring and fun-loving learning.
- Clear Concepts and the Value Propositions:
This company shows effective results among consumers with promoting learning and creativity. The visitors can explore the classes and quickly takes participate in the robust online inspiration based community.
It carries the dark blue and the white color scheme, and then mint green accent color makes the CTAs pop. This company knows well how to make the customers act with the actionable CTAs such as “Browse classes” and “Get started with the first three months free.”
Make yourself ready to get inspired by these five examples of the websites that can help you with making the best conversion from your own site.
Author Bio- Regina Deemer is a content writer, mobility strategist and blogger who writes on the latest technology and business-related topics. At present, she is working with Cerebrum Infotech, a leading custom software application development company.
Satendra Kashyap is an investigative journalist for Times of India, My brief writing career comprises of writing short articles for online magazines and blogs, writing features for local monthly magazines and developing marketing material for offshore clients. I’ve experience in creating engaging yet optimized content for search engines.